Should Apple Cut the Price of iPad to Attract More Buyers

Discussion in 'Apple, Inc and Tech Industry' started by alchemistmuffin, Jan 23, 2012.


Would you buy an iPad if it was available at lower price?

Poll closed Feb 12, 2012.
  1. Yes, definitely I will, regardless of with or without subsidy

    17 vote(s)
  2. Yes, but only if it is subsidized

    5 vote(s)
  3. No, I'm an Android Guy

    2 vote(s)
  4. No, I'll stick with my iPod touch

    2 vote(s)
  1. alchemistmuffin macrumors 6502

    Dec 28, 2007
    With the introduction of Textbooks on iBooks, it seems like Apple is finally really pushing the education market.

    But, unfortunately, until they cut the price of the iPad to a price where lot of Americans and other people can actually afford one, I think it might be while before massive adoption of tablets in education market can take place.

    Think about it. For $499 16 GB iPad wifi, you can buy 2 8GB iPod touch, which has enough features for many users, including iBooks and Newsstand, an HD camera, and a music player, same features as iPad has. For many students and schools who are cutting budges left and right nowadays, they will want best for their bang, and while Android tablets are much cheaper, they would rather go for the top of the line, and would try to save up for iPads.

    But, from the looks of Apple's education keynote, Apple would rather want this textbook adoption as fast as possible, and with current iPad price point, that isn't going to happen.

    So, I've been wondering, what if Apple cuts the price of iPad to the similar price point as iPod touch.

    Here's the possible price point, starting with iPod shuffle, since cutting price of iPad means they have to cut the price of all iPod prices as well

    iPod shuffle: $39

    iPod nano: 8 GB in Any Color: $99
    iPod nano: 16GB in Any Color: $149

    iPod classic: Axed in favor of iPod touch

    iPod touch: 8GB: $199
    iPod touch: 32GB: $249
    iPod touch: 64GB: $299

    And now, iPad prices:

    iPad 16GB with Wifi: $399 ($299 with Educational Discount)
    iPad 32GB with Wifi: $499 ($399 with Educational Discount)
    iPad 64GB with Wifi: $599 ($499 with Educational Discount)

    iPad 16GB with 3G: $429 (Lower Price depending on subsidy of carrier)
    iPad 32GB with 3G: $529 (Lower Price depending on subsidy of carrier)
    iPad 64GB with 3G: $629 (Lower Price depending on subsidy of carrier)

    If at&t, Verizon and even Sprint can offer the iPad with contract at lot lower price in par with the iPhone, this would be a game changer, since many people can finally afford the iPad, as long as they are willing to sign up with a data plan.

    What do you think: Will you buy the iPad if it was available at lot lower price?
  2. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Why would they cut the price?

    The iPad was selling so fast that production could barely keep up with demand for most of last year. There have been rumours that the iPad 2 will be retained as a lower cost entry model when the new iPad is released so that might cover the $399 price point.
  3. MonkeySee...., Jan 23, 2012
    Last edited: Jan 23, 2012

    MonkeySee.... macrumors 68040


    Sep 24, 2010
    None of you poll results count for me. No apple shouldn't cut their price. Its 100% justified IMHO.
  4. Bernard SG macrumors 65816

    Bernard SG

    Jul 3, 2010
    If they're in a position to have enough supply for volumes double or triple what they are today ( that is 100 to 150 million units per year), then yes; but that doesn't seem to be the case for the time being.

    That being said, I think the current price point is 100 or 150 bucks too high, but I'm still going to buy an iPad 3 or 4 because I'm under Apple's spell :D
  5. roadbloc macrumors G3


    Aug 24, 2009
    Where is the "no I don't need an iPad at all" option?
  6. quasinormal macrumors 6502a

    Oct 26, 2007
    Sydney, Australia.
    I'd rather see a drop in the price of the iPhone, but lets face it, it won't happen while every man, his child, spouse and dog wants one.

    OP, you seem confused about the true cost of an iPhone.
  7. ChristianVirtual macrumors 601


    May 10, 2010
    Yes, I bought it at full price in order to get less problem with the prepaid contract.

    And I think we will see some price cut with the introduction of iPad 3; the iPad3 comes 20% higher and the current iPad 2 goes 20% cheaper. Wild guess though.
  8. thewitt macrumors 68020


    Sep 13, 2011
    Apple is selling 150,000 iPads a day and completely dominating the market. They would be foolish to lower the price.

    The hype about competition is still all hype. The own this market in every definition of the term. Yes, they need to continue to innovate to stay on top, but devaluing the iPad through a price or feature reduction is not necessary.
  9. alchemistmuffin thread starter macrumors 6502

    Dec 28, 2007
    Oh, I forgot one more thing:

    New 8GB entry model iPad with Wifi (To convince people who might be getting the 8GB iPod touch to upgrade to 8GB iPad): $349 ($249 with Educational Discount)

    No 8GB entry model iPad with 3G, since carrier subsidized iPad might cover it. But if they insist, 3G model would cost about $399.
  10. malman89 macrumors 68000

    May 29, 2011
    I don't really need an iPad or want one, but to be more appealing to me I suggest keeping the iPad 2 line after the iPad 3 launch with a decent discount included.

    It's not like they wouldn't still be making a profit. It would be more appealing to people like me who don't see it being a full fledged productivity tool and therefore not worth the current price.
  11. talmy macrumors 601


    Oct 26, 2009
    I'll always need a computer so the iPad has never been appealing to me. I'd like to see features available in the iPad also available in OS X (particularly full iCloud support and iBook support).

    Also while the iPad was originally criticized for being an overgrown iPhone (without the phone), I'd like to replace my iPod Touch with a shrunk iPad the same size as the Touch. I don't use a cell phone and am not interested in paying $1000/year to have an iPod Touch replacement that has a data plan.
  12. ChazUK macrumors 603


    Feb 3, 2008
    Essex (UK)
    Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.3.4; en-gb; GT-I9100 Build/GINGERBREAD) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1)

    Do they need to attract more buyers?

    The thing is doing tremendous thus far.
  13. mrsir2009 macrumors 604


    Sep 17, 2009
    Melbourne, Australia
    No. The iPhone is where the costs need to be cut! Where I live the iPad goes for $800 and the iPhone goes for $1050. Which price needs to be cut?
  14. Consultant macrumors G5


    Jun 27, 2007
    Lobby your country to reduce import duty?

    Or have friends who travel to US buy them?
  15. mrsir2009 macrumors 604


    Sep 17, 2009
    Melbourne, Australia
    Yeah, but the price of the iPhone is still higher than the iPad anywhere in the world.
  16. SpaceKitty macrumors 68040


    Nov 9, 2008
    Fort Collins Colorado
    This is what I have heard they will do just like what they do with the iPhone. The old iPad will be set at a nice low price with lower capacities.

    I don't have and have never wanted an iPad.
  17. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    That'll teach you to live on a part of the globe where all the blood rushes to your head., Kiwi.:rolleyes: :D :p
  18. malman89 macrumors 68000

    May 29, 2011
    I wouldn't pull the trigger, either, because I need to save for a new computer. Never know how much longer mine is going to hold up (5+ years). It would make it much more enticing, though. I see it as a media consumption device mainly and it's far too expensive at its current price to warrant buying it for that.
  19. AppleScruff1 macrumors G3


    Feb 10, 2011
    I'd like to see them raise the price $100 across the board. As a consumer, I only care about Apple, not myself. Apple's profit is all that matters to me. The more they make and the less I have, the better I feel. :D:D:D:D
  20. Dr McKay macrumors 68040

    Dr McKay

    Aug 11, 2010
    I think, depending on the price of the wave of Windows 8 tablets, Apple may adjust the price of their iPad. If the Win8 Tablets manage to undercut the price of the iPad, they may drop theirs.
  21. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    Unfortunately, part of the cachè is the price. It suggests quality (which, in fact, is true) and exclusivity.
  22. danahn17 macrumors 6502

    Dec 3, 2009
    OP... the title to your thread and your poll are asking two different questions :p

    At any rate, I think that the iPad is priced fine as is. If/when the iPad3 comes out, I suppose a cheaper iPad2 may be an option but I wouldn't count on it...making it cheaper would start putting it in the iPod Touch range and possibly cannibalize sales.
  23. george-brooks macrumors 6502a


    Oct 31, 2011
    Brooklyn, NY
    I think what is more likely than a price cut is a $399 8GB iPad 2 sold next to the iPad 3 lineup at the same or slightly higher prices as current. As for ubiquity in education, I think Apple will probably have a deal to see iPads to school discounted in bulk.
  24. rdowns macrumors Penryn


    Jul 11, 2003
    I think Mercedes should cut their prices. It pains me to se so many people driving Fords.

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