Personally, I wish all the movies I wanted were available at iTunes. I don't even mind the DRM because my collection is divided between just me and my gf so authorizing up to 5 computers is more than enough. The only thing that keeps me from going with iTunes full time is quality and availability. If all the movies I wanted could be purchased in HD and the music encoded at 256k, I think I would switch over completely to itunes. The convenience of the iTunes store, and at the quality i mentioned, would be enough for me to switch over. I know theres bad blood between Apple and many of these labels but personally, I think Apple should give them more freedom. Let them charge $4.99 an episode for a tv show, because I think in the end, the market will speak for itself. These shows will not sell well at these prices and a price drop will come. Personally, I hate the idea of having my music and video colletion scattered amonst physical and digial media, I'd like to keep it all as a single format.