Seems to be making the rounds and was surprised it wasn't posted here yet. Can't say I disagree with much, if anything, he says here. Interesting take on the whole social media aspect and I have to say I agree. Seems that it (social media) matters to quite a few here on the left (talk about it frequently) and not much at all to those on the right (hardly talk about it). Kind of long at 15 minutes but a pretty good listen. For those who aren't familiar with him: Simon O. Sinek (born October 9, 1973) is an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. Sinek's first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com. His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others. He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR, and BusinessWeek, and was a regular contributor to The Huffington Post, BrandWeek, IncBizNet.