I am coming from an old text plan on AT&T where I paid $5/month for 100 outgoing. I always assumed text plans were strictly for outgoing text b/c how are you going to control someone from texting you? I should have known AT&T would do everything they can to jerk their users. SMFH, I thought they were joking when they told me incoming/outgoing texts were both counted in the new plan. What a joke.