While it is nice I still prefer the Galaxy and Samsung phones. I am not one of these people who obsess and are concerned with the look of the hardware. Having brushed aluminum doesn't automatically mean better imo, just a personal preference. I do like Touchwiz but I also think what HTC is doing with Sense on this is pretty nice as well. The software is also a non issue for me since I can root/rom or use launchers. Having said that though I still like the GS4 better and honestly would even take the GS3 over this. I do not like the power button placement and the no menu button is a negative to me. I also am rough with my phones and this thing would be destroyed in no time by me when I drop my galaxy the battery door pops off and absorbs most of the shock.