...I saw this and I have absolutely no idea how it happened. Maybe I'm asking for trouble since I carry my iPhone in a Seidio outward-facing holster. Regardless, I was at work and got onto an elevator with my new iPhone 5...I got off the elevator with this. I don't remember anybody bumping into me or hitting anything. And boy it seems deep...like a gash more than a scratch. It's almost like the iPhone 5 has a thin layer of paint on it rather than anodized aluminum. Oh well. I had never planned to use a case with my iPhone and I still don't plan on it...I had always just suspected it would wear gracefully with age...didn't quite expect this. I'm not mad really...I guess I just kinda feel like a proud father disappointed in a bad decision his son made, but not loving him any less. Conceptually, it does remind me of the antenna problems with the iPhone 4--Apple had made an incredible product in the 4, but it had one major flaw...the difference then was that that flaw affected the phone's performance whereas this flaw is purely cosmetic. But for a company who's success is, in part, due to their aesthetics...it's still a mistake. An unforgiveable mistake? Absolutely not. The iPhone 5 is near perfect in every other regard and I'm certain that Apple will only learn from this for the iPhone 5S, which I suppose will exhibit none of the scratching problems. Until then...it is what it is. Put a case on it or come to grips with the inevitable. It's that simple.