If OS X can run on x86, why not come out with Apple brand computers built on x86 in addition to those based on the PPC. Then Apple would not be at the mercy of one company or one chip. It would put pressure on both PPC and x86 sides to put out better hardware and WE THE CUSTOMERS AND APPLE WOULD BE THE WINNERS! It would also end the debate whether the x86 or PPC architecture is fastest. I could see it now. Jobs giving a keynote address with a x86 machine and a PPC machine both running OS X side by side, both Apple branded machines. Heck, add the Power4 to the mix too. Apple should end up with an OS that scales from an entry level machine to workstation powerhouse. Heck, there are plenty of people who would buy a quad processor Mac if it were offered. I'm not talking about making OS X available to run on older existing PCs or those offered by other companies. That way, Apple is not going to cannablize their hardware sales. Jobs could then have a x86 machine running OS X dual it out with a x86 machine running Windows using programs like Office, Photoshop, etc. Then the operating system would be the focus of attention not the GHz speed. Even if the windows machine was slightly cheaper and faster, the Mac has a better user interface, more stable OS, and lower total cost of ownership. (I use and own both PCs and Mac and know this from experience) The bottom line is this - We don't care what CPU is inside - PPC, Intel, AMD, Power4. All we care about is OS, speed, and price. Jobs, give us options 'cause WE TOO LIKE OPTIONS!