The Vaio Z was updated, AGAIN. Wouldn't it be great if Apple gave a crap about its customers and wanted to compete just like Sony does? Amazing... a full 1080p resolution display in the new 13" Vaio Z offering. When will Apple get off it's ***** iOS high horse and give a damn about computing again? ALL of the 2010 Mac updates were a joke except the new Mac mini. Isn't it sick that the only Mac truly getting any love is the mini desktop in a mobile Mac world? Does this make any sense? Seriously, a complete lack of innovation in the new Mac notebooks. Two years since the last MBA update. Apple really has had its time to work on iOS products like the iPad and iPhone. I really hope SJ's has an answer to Sony, and every other ultraportable on the market, within the holiday season. It is absolutely ridiculous that we WANT TO SPEND MONEY and Apple refuses to allow us to UPGRADE our Macs. As a shareholder, I am honestly concerned. In the long run, it will be the Macs that define the expansion of Apple year over year. Apple has more room to grow in the computing market than it does in iOS products. Apple is dominating the tablet market. Apple is doing incredibly well in the smartphone market. Apple seems to just let the Macs grow on their own at their own small but steady rate. Wouldn't it make sense to capitalize on all of the customers who are buying iPads and iPhones and sell them Mac ultraportables and updated notebooks? Real updates with relevant components? A value over prior models? Apple is big enough to grow both its Mac markets and its iOS product markets simultaneously. It isn't limited on resources, so why the long delays and lack of updates or worthless updates? I seriously don't understand how Sony can have an infinite number of products yet continuously give its customers a real reason to upgrade while Apple can only focus on one iProduct at a time. Come on Apple. Come on SJ's. Where the hell is the passion for the Mac computers? Why don't you WANT IT anymore? You know what "it" is... incredibly amazing computing innovation. Don't let Sony and others keep whipping you, fight back already! Anyone else here ready and willing to pay money the day the MBA gets updated? We have been discussing this for 18 months, and it's still not here.