I had emailed my credit union, and spoken to someone in the branch a couple of weeks ago, but this time I went and spoke to the branch manager. She had never heard of Apple Pay, and, after I gave a little description, she asked for an explanation from the ground up. A CS rep who was free also sat in on the conversation. They were both clueless, but sounded amazed and interested, and even pulled up some of information on the web as I was explaining. I spent a lot of time emphasizing the benefits to the financial institutions, of course. I was disheartened by the lack of knowledge--especially considering how many other local credit unions are already participating, but at least I feel like I got the ball rolling. My CU is small, and serves only my city, so they tend to be behind when it comes to taking advantage of tech (they're still beta testing mobile deposits!), but they do a good job when they finally catch up. They're also great about handling security breaches, erring on the side of caution, which costs them more money in the short term. I feel like we might get it in a year. :/ Anyone else trying to encourage their bank/credit union to join the Apple Pay bandwagon?