Steve Jobs: 'I finally cracked TVs'. Did he mean the new Apple TV UI?

Discussion in 'Apple TV and Home Theater' started by nexsta, Mar 20, 2012.

  1. nexsta macrumors 6502

    Jul 21, 2007
    That Apple released a week ago? Hope not, would be pretty unspecial?!
  2. Rideherhard macrumors 6502

    Aug 2, 2010
  3. adddictedtomac macrumors regular

    Mar 8, 2012
    I agree, it would be very disappointing if that was the case.

    Can you imagine....:eek:
  4. Simm0nS777 macrumors 6502a

    Jul 15, 2010
    Northeast Ohio
  5. rebby macrumors 6502

    Nov 19, 2008
    My thoughts as well. Generally when any industry giant "cracks" something, it takes more than a few years to reach it's full potential. ATV3 is only a stepping stone.
  6. darster Suspended

    Aug 25, 2011
    If he cracked it he would have starting selling his idea when HDTV was taking off. Now most of the TV manufacturers are losing a lot of money in an over saturated market. "Cracking" it now is futile.
  7. eawmp1 macrumors 601


    Feb 19, 2008
    I'd like to think Jobs was referring how content is packaged and delivered to the viewer on a TV, rather than reinventing the screen. The AppleTV we have now still has a "hobby" feel to it.
  8. hafr macrumors 68030

    Sep 21, 2011
    He might have cracked it, but it doesn't mean he got past the problem of the lack of standard and the content providers' unwillingness to cooperate with Apple.
  9. Böhme417 macrumors 6502

    Mar 11, 2009
    While I'm sure someone is proud of the new Apple TV interface, I hope they decide they've come up with something better. It looks cluttered.
  10. LaWally macrumors 6502a

    Feb 24, 2012
    Indeed. I stopped by apple/feedback the other day to let them know what I thought of the new UI, in a constructive way of course.

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