Steve Jobs: 'I finally cracked TVs'. Did he mean the new Apple TV UI?

nexsta

macrumors 6502
Original poster
Jul 21, 2007
301
0
That Apple released a week ago? Hope not, would be pretty unspecial?!
 

darster

Suspended
Aug 25, 2011
1,700
1
If he cracked it he would have starting selling his idea when HDTV was taking off. Now most of the TV manufacturers are losing a lot of money in an over saturated market. "Cracking" it now is futile.
 

eawmp1

macrumors 601
Feb 19, 2008
4,130
5
FL
If he cracked it he would have starting selling his idea when HDTV was taking off. Now most of the TV manufacturers are losing a lot of money in an over saturated market. "Cracking" it now is futile.
I'd like to think Jobs was referring how content is packaged and delivered to the viewer on a TV, rather than reinventing the screen. The AppleTV we have now still has a "hobby" feel to it.
 

hafr

macrumors 68030
Sep 21, 2011
2,742
5
If he cracked it he would have starting selling his idea when HDTV was taking off. Now most of the TV manufacturers are losing a lot of money in an over saturated market. "Cracking" it now is futile.
He might have cracked it, but it doesn't mean he got past the problem of the lack of standard and the content providers' unwillingness to cooperate with Apple. http://www.youtube.com/watch?v=-pSfOKMEbG0
 

Böhme417

macrumors 6502a
Mar 11, 2009
549
595
While I'm sure someone is proud of the new Apple TV interface, I hope they decide they've come up with something better. It looks cluttered.
 

LaWally

macrumors 6502a
Feb 24, 2012
530
0
Indeed. I stopped by apple/feedback the other day to let them know what I thought of the new UI, in a constructive way of course.