Steve Jobs: 'I finally cracked TVs'. Did he mean the new Apple TV UI?

Discussion in 'Apple TV and Home Theater' started by nexsta, Mar 20, 2012.

  1. nexsta macrumors 6502

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    #1
    That Apple released a week ago? Hope not, would be pretty unspecial?!
     
  2. Rideherhard macrumors 6502

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  3. adddictedtomac macrumors regular

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    Mar 8, 2012
    #3
    I agree, it would be very disappointing if that was the case.

    Can you imagine....:eek:
     
  4. Simm0nS777 macrumors 6502a

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    Northeast Ohio
  5. rebby macrumors 6502

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    #5
    My thoughts as well. Generally when any industry giant "cracks" something, it takes more than a few years to reach it's full potential. ATV3 is only a stepping stone.
     
  6. darster Suspended

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    Aug 25, 2011
    #6
    If he cracked it he would have starting selling his idea when HDTV was taking off. Now most of the TV manufacturers are losing a lot of money in an over saturated market. "Cracking" it now is futile.
     
  7. eawmp1 macrumors 601

    eawmp1

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    #7
    I'd like to think Jobs was referring how content is packaged and delivered to the viewer on a TV, rather than reinventing the screen. The AppleTV we have now still has a "hobby" feel to it.
     
  8. hafr macrumors 68030

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    Sep 21, 2011
    #8
    He might have cracked it, but it doesn't mean he got past the problem of the lack of standard and the content providers' unwillingness to cooperate with Apple. http://www.youtube.com/watch?v=-pSfOKMEbG0
     
  9. Böhme417 macrumors 6502

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    Mar 11, 2009
    #9
    While I'm sure someone is proud of the new Apple TV interface, I hope they decide they've come up with something better. It looks cluttered.
     
  10. LaWally macrumors 6502a

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    Feb 24, 2012
    #10
    Indeed. I stopped by apple/feedback the other day to let them know what I thought of the new UI, in a constructive way of course.
     

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