Stockholm's New City Council Opposes Planned Apple Store at Kungsträdgården

Discussion in ' News Discussion' started by MacRumors, Oct 12, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Stockholm's newly elected city council has promised that plans will not proceed for a flagship Apple Store bordering Kungsträdgården, a public park in the city center, according to Swedish newspaper Dagens Nyheter.

    A render of Apple Kungsträdgården by Foster + Partners

    While the previous city council had approved the plans, the proposed store received some pushback from local residents, as the Kungsträdgården is a popular gathering space with concerts, events, and other activities. The new city council assured those residents that the store will not be built at a press conference today.

    Earlier this year, Stockholm residents were invited to share their opinions about the proposed store during a consultation period, according to The Local. Swedish blog Teknikveckan's Peter Esse told MacRumors the city received nearly 1,800 comments about the plans, many containing negative feedback.

    According to The Local, critics said the store would block the entrance to the north side of the park and change the environment from an open-air space for public use to a commercialized one. A TGI Fridays restaurant is already located on the spot, but the Apple Store was expected to be larger.

    Apple had planned to host its own events and performances in the park, as part of its goal of having its stores double as "town squares."

    Apple retail chief Angela Ahrendts confirmed the company's plans to open a store in Stockholm in February 2016, in a statement provided to Swedish newspaper Expressen. That report said Apple hoped to open the store within two years, but construction never began due to a series of roadblocks and delays.

    A model of Apple Kungsträdgården

    Renders of the store released by Apple and architecture firm Foster + Partners indicated that it would be situated on the north side of the park, taking over the location of a TGI Fridays restaurant. The store's design would resemble the Apple Park Visitor Center and Apple Michigan Avenue in Chicago.

    It's unclear if Apple will accept the decision or try to push forward with its plans, as it has with its proposed store at Federation Square in Melbourne, Australia. Apple did not immediately respond to our request for comment.

    Article Link: Stockholm's New City Council Opposes Planned Apple Store at Kungsträdgården
  2. taptic macrumors 65816


    Dec 5, 2012
    That's a really nice model with the trees and pond, but it seems weird for it all to lead to the store of a trillion dollar company...
  3. breather macrumors member


    Jan 26, 2011
    As a Swede (not living in Stockholm), I think that it would be nice with an Apple Flagship Store i Stockholm. A nice tourist attraction of sorts. Too bad.
  4. digidow macrumors newbie


    Feb 19, 2007
  5. now i see it macrumors 68030

    Jan 2, 2002
  6. bice macrumors member

    Aug 22, 2015
  7. lowendlinux Contributor


    Sep 24, 2014
    North Country (way upstate NY)
    and neither building is the best
  8. Writerscorner macrumors newbie

    Jun 12, 2012
    The TGI Fridays was gonna be teared down anyway and the building it was housed in was never really approved officially.
    Basically the city doesn't want the park to be commercialized.
  9. DotCom2 macrumors 68040

    Feb 22, 2009
    Any building right there in that space looks a lil out of place TBH.
  10. Secondempire macrumors member


    Oct 27, 2017
    Good. I like my Apple products but that is not the place for an Apple Store.
  11. thebeans macrumors 6502

    Feb 9, 2009
    I agree. But there is already a restaurant there. I say tear down the restaurant and make the area 100% park.
  12. MacLawyer macrumors demi-god


    Aug 1, 2009
  13. TheloniousMac macrumors newbie


    Nov 10, 2017
  14. roar08 macrumors regular


    Apr 25, 2008
    TGI Fridays is, after all, far more aesthetically pleasing, not to mention the peaceful smell of fried food.
  15. Grey Area macrumors regular

    Jan 14, 2008
    There is the one in the Täby Center mall, a sufficiently affluent location, I would think. Though I can also see how it might not be entirely satisfactory (to Apple), as it is a bit remote with no subway going there.

    So yeah, Kungsträdgården would be as central as it gets, but I can see how the residents do not like it. It makes it look like the park is just there to house the Apple store.

    Maybe Apple can talk the King into letting them rent a wing of the royal palace. ;)
  16. DonutHands macrumors regular


    Dec 20, 2011
    Los Angeles
    Apple Store > Restaurant
    Open public space > *
  17. Sasparilla macrumors 6502a

    Jul 6, 2012
    Apple should look for another location, this isn't a winnable PR instance (even if a TGI about commercializtion...sits there now).
  18. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    Stick it where the sun don’t shine, Apple.
    (stick it underground, & make the public space a lovely park)

    If you really want to win the public’s favor, build a huge public parking level under it.
  19. Rojaaemon, Oct 12, 2018
    Last edited: Oct 12, 2018

    Rojaaemon macrumors regular

    Aug 27, 2016
    Some sort of temple, shrine, or memorial might be appropriate.

    How about a huge statue of Steve Jobs on horseback?
  20. TheTruth101 Suspended

    Mar 15, 2017
    Why not an Ikea? or a Walmart? or Aldi? It is a park, not retail space.
  21. Greenmeenie, Oct 12, 2018
    Last edited: Oct 12, 2018

    Greenmeenie macrumors 65816


    Jan 14, 2013
    I’d probably side with the Swedish residents if it weren’t for the fact that a TGIF is already in that spot. A TGIF?! LOL. You can’t tell me an Apple store would be less aesthetically pleasing than a TGIF! Bwa-ha-ha!
  22. nitramwin macrumors member

    Mar 18, 2008
    It doesn't seem like the Apple store fits easily into the surrounding environment. The boxy shape completely overpowers the public park and hence, I would tend to agree with the city's decision. Still, there could be less intrusive designs such as a frosted-glass-roofed underground store. Once the TGIF is removed, the square will have additional floor space which should be kept as open and accessible. An unobtrusive yet straightforward access to the Apple store below the square could be a way to satisfy both parties.
  23. Cindori macrumors 68040


    Jan 17, 2008

    Current (TGI Restaurant) and planned Apple Store render
  24. Lioness~ macrumors 65816


    Apr 26, 2017
    Wild and Free
    If I would still live in Stockholm, I wouldn’t like Apple to ’destroy’ Kungsan either.
    Apple stores are nice But not that nice for a park.
    Find another place in Sthlm Apple.

    And you could find a place in Gothenburg too, we have none down here. Still we are Swedish 2nd biggest city. They even have 2 around Malmö which is the 3rd.
  25. ronntaylor macrumors regular


    Jan 16, 2004
    Flushing/Queens, New York
    Seems a bit extra of the incoming City Council since the previous one already approved the plans. Apple has spent years seeking and winning approval, which was no small task. Will the City compensate Apple for all its expenses. Not very business friendly.

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