We all know the 'Apple is dying' thing is a load of rubbish....but the average reader of the article may not (actually, I hope I have several billion dollars to pay around with when I am in the possition that people think I am dying...that way I could go out in style!).
If someone reads the article, sees a handful of Apple products in the corner of a computer store...you are going to think Apple is dying.
We all trust what we read in newspapers and are told on TV (most of the time) because these outlets are respected. However, when they get things wrong (and they do sometimes) they don't want to admit it. Well, neither do analysts...especially when they may have an interest or motive not to. At the end of the day the analysts can say that there is always a degree of uncertanty with predicting markets and company stock performace - and this is there escape, but they will never say they are wrong, even if what they do say is proven completely inaccurate.
I wish I could get away with that...