Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

T-Mobile Gains Viacom Channels for Upcoming Live TV Service, Including MTV and Comedy Central

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,461
11,852



T-Mobile has inked a deal with Viacom that will bring the latter company's stable of TV channels to T-Mobile's upcoming over-the-top streaming service (via TechCrunch). Viacom owns a large variety of popular channels, including Comedy Central, BET, MTV, VH1, Nickelodeon, CMT, and Paramount Network.

An early mock-up of the T-Mobile live TV streaming service


Under the agreement, T-Mobile will be able to offer live feeds of these channels to its subscribers, as well as on-demand viewing for certain channels. Viacom has deals with a few other live TV streaming services, including DirecTV Now, Philo, and coming soon FuboTV. Viacom also purchased the streaming TV service PlutoTV earlier this year.

This makes Viacom a "cornerstone launch partner" for the upcoming T-Mobile streaming service, according to the company and CEO John Legere.
"Viacom represents the best of the best, most-popular brands on cable, so they are an amazing partner for us," said John Legere, CEO of T-Mobile, in a statement.

"TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And Macgyvering together a bunch of subscriptions, apps and dongles isn't much better. That's why T-Mobile is on a mission to give consumers a better way to watch what they want, when they want."
T-Mobile first announced its OTT TV service in December 2017, at the time stating that the plan was to launch in 2018 and create a product that would be a "disruptive" solution to rival services. Not much was heard about the service throughout 2018, and then in December the company confirmed that it would delay the service until 2019 because "the project proved much more complex than expected."

There are still very few details about the service, including a specific launch date or the price of its subscription packages. During the original announcement, T-Mobile said that its service will offer solutions to issues like increasing monthly bill costs, confusing bundles, and outdated user interfaces, which are seen on many current live TV streaming platforms.

When it launches, T-Mobile's service will enter a busy streaming TV market, which currently includes DirecTV Now, Hulu with Live TV, PlayStation Vue, Sling TV, YouTube TV, and many more. Companies are even beginning to offer internet streaming bundles that focus on catering to specific audiences, like Philo, which is aimed at viewers not interested in sports channels and offers much cheaper monthly costs.

The price of these services has also begun to go up over the past few months, most notably with DirecTV Now raising the prices of every plan by $10 and making the cheapest entry level plan $50/month (which was $35/month just one year ago). Likewise, FuboTV raised prices last month and hiked its entry level plan to $54.99/month, one of the most expensive entry prices among the major live TV streaming services.

Article Link: T-Mobile Gains Viacom Channels for Upcoming Live TV Service, Including MTV and Comedy Central
 

Unity451

macrumors 6502a
Aug 29, 2011
539
2,293
California
When it launches, T-Mobile's service will enter a busy streaming TV market, which currently includes DirecTV Now, Hulu with Live TV, PlayStation Vue, Sling TV, YouTube TV, and many more.
Not to mention Amazon Prime, Netflix, Apple, and your father's brother's nephew's cousin's former roommate.
 

_Refurbished_

macrumors 68020
Mar 23, 2007
2,192
2,768
I’m interested in T-Mobile’s offerings. They like to Think Different (unlike some other company) and take risks. TV is the hardest nut crack, however. Good luck Legere.
 
  • Like
Reactions: picaman and WWPD

jlc1978

macrumors 68030
Aug 14, 2009
2,895
1,192
I’m interested in T-Mobile’s offerings. They like to Think Different (unlike some other company) and take risks. TV is the hardest nut crack, however. Good luck Legere.
Same here. If they can pull together a bundle similar ti the existing ones at a competitive price as well as keep their customer service I'm in.
 

lec0rsaire

macrumors 68000
Feb 23, 2017
1,514
1,441
We really should enjoy this golden age of streaming while it lasts. Don’t think providers and studios are stupid. Right now those of us who still pay for cable are in a way subsidizing total cord cutters.

Everyone will soon have some sort of streaming service and eventually we’ll end up paying just as much if not more than we were for cable. It’s really only a matter of time. Don’t believe me? ESPN used to give people access to all of their ESPN3/WatchESPN content. Now most of it is behind a $5/month wall.

DirecTV Now started off as a $35 bargain and now is $50 to all the way past $100.

Netflix will eventually charge close to $20 when all of their content is 4K Dolby Vision/HDR in a few years.

Amazon Prime will definitely cost more.

Disney’s service will be a must for everyone with kids and they can charge $15-20 and get away with it just for their back catalog.

And if they fail to charge more for video content, ISPs may just raise internet prices like artists raised ticket prices. Every concert goer is pretty much subsidizing the freeloaders.

I could be very wrong but they’re not going to give up without a fight.
 
  • Like
Reactions: tom5304

2010mini

macrumors 601
Jun 19, 2013
4,451
4,369
The biggest hurdle for T-Mobile is not the cable companies nor the studios.... it’s the local broadcasters. They own the towers and have exclusive rights to negotiate rebroadcasting rights with everyone. This is the main reason certain channels are not available to live tv streaming companies in every region.
 

turbineseaplane

macrumors 603
Mar 19, 2008
6,303
9,392
If it's not priced to compete with YouTubeTV you've lost me before you've even launched.

I'm never again paying rates anywhere approaching traditional Cable & Satellite.
 

nutmac

macrumors 601
Mar 30, 2004
4,807
3,387
I wonder what T-Mobile's end game is.

Currently, T-Mobile offers complementary Netflix ($13.99/month tier) if you are on their unlimited ONE plan with 2 lines ($120/month or more).

Meanwhile, Sprint offers complementary Hulu ($5.99/month ad-supported tier) on their unlimited plan ($65/month or more).

And there's T-Mobile's live TV strategy, the topic of today's news.

Their live TV package is probably an add-on to 5G home broadband service ($50/month).

For a cord cutter like me, I am not interested in such service. I rather subscribe to 2-3 streaming services (probably from a pool of Amazon Prime, Apple TV+, Disney+, Hulu, and Netflix), temporarily add HBO Now (Game of Thrones, Westworld) or CBS All Access (Star Trek Discovery) as desired.

To entice customers like me, T-Mobile should offer a cordcutter package that allows me to pick streaming services of my choice, with bill credit of $15/month.

This is probably unlikely to happen as such deal are often struck with exclusivity.
 

Apple_Robert

Contributor
Sep 21, 2012
18,520
20,260
In the middle of several books.
If T-Mobile included the service for those with unlimited plans, they would probably see a rise in new customers. I don't see how T-Mobile will be able to offer a sustained low price for their streaming service, outside of the aforementioned bundle.
 

bizack

macrumors 6502a
Apr 21, 2009
586
374
We really should enjoy this golden age of streaming while it lasts. Don’t think providers and studios are stupid. Right now those of us who still pay for cable are in a way subsidizing total cord cutters.

Everyone will soon have some sort of streaming service and eventually we’ll end up paying just as much if not more than we were for cable. It’s really only a matter of time. Don’t believe me? ESPN used to give people access to all of their ESPN3/WatchESPN content. Now most of it is behind a $5/month wall.

DirecTV Now started off as a $35 bargain and now is $50 to all the way past $100.

Netflix will eventually charge close to $20 when all of their content is 4K Dolby Vision/HDR in a few years.

Amazon Prime will definitely cost more.

Disney’s service will be a must for everyone with kids and they can charge $15-20 and get away with it just for their back catalog.

And if they fail to charge more for video content, ISPs may just raise internet prices like artists raised ticket prices. Every concert goer is pretty much subsidizing the freeloaders.

I could be very wrong but they’re not going to give up without a fight.

Access to the internet will increase over time.
Cost to access the internet will decrease over time.
Infrastructure to support multi-channel streaming will decrease over time.
Original content will increase over time.

Future trends predict that future costs will drop with respect to the services provided.
 

dampfnudel

macrumors 68040
Aug 14, 2010
3,216
1,433
Brooklyn, NY
Access to the internet will increase over time.
Cost to access the internet will decrease over time.
Infrastructure to support multi-channel streaming will decrease over time.
Original content will increase over time.

Future trends predict that future costs will drop with respect to the services provided.
You might be right, but first we need to retire those who still have their more money, more money, more money mentality strongly ingrained in them. Greed is pushing millions toward the edge or beyond, economically, socially and environmentally.
 

RobNYC

macrumors 6502a
May 28, 2008
531
83
New York, NY
I'll be interested in seeing the price and what channels they offer. Here's hoping they also offer a good price if you're already on their cell plan.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.