So funny thing, I am walking through the mall today and I decide to go into an Apple store to look around. While I am there I stopped and talked to one of the Apple employees at the front door and ask him when the store was opening on Friday for the iPad 3 release. This is how the conversation went. Me "When is the store opening on Friday for the iPad 3 release?" apple employee "We will be opening at 8am but I am sure lines will form earlier" Me "How will people line up since it's at the mall and the mall won't be open yet?" Apple employee "The mall will open up around 4 or 5am to allow people to come in and line up in front of the store." Me "That's awesome, I wish the store had the new iPads out on display so we could go ahead and see them." Apple employee "It doesn't really matter, they're the same thing as the iPad 2." Me "Well thanks, have a good one" That was it, I walked out and continued walking around the mall. I couldn't believe it. He was so jaded about the new iPad coming out. As far as I could tell none of the Apple employees were really excited about the new iPad coming out. In fact, while I was in the store looking at iPhone cases I was overhearing one man who was in the process of buying an iPad 2 and the apple employee didn't try to dissuade him to wait for the new iPad. He was totally trying to talk the man into buying peripherals for the iPad 2 and telling him how great it would be to have it. The man looked to be elderly and what I would consider to be most likely unknowledgeable about the new iPad even coming out. You would think with just days away, the Apple employees would be like "Come back friday and checkout our new awesome iPad, it is going to be amazing!" but it didn't seem like that type of atmosphere at the store at all. Just my 2 cents.