Why would they think someone who was willing to line up for a phone would want anything other than the newest flagship iPhone? Why would I sit online at 3am for an iPhone 5c? The iPhone 5c isn't a phone people are willing to line up for or stay up til 3am for. They could've waited on that mores than people who don't need the top of the line technology. It makes no sense at all to not have allowed pre-orders for the 5s a week ago. Why have people standing in long lines fighting with Chinese and Russian scalpers who's job it is to try and sell already expensive Apple products for even more than what they are actually worth? People who want the phone the first day aren't iPhone 5c customers. Or why don't they make it so that people have to put their name on a pre-order list with the Apple store of their choice and the phones go to those customers before there can be a scalper situation. It makes the Apple experience less appealing and isn't user friendly when someone can get in line and buy up all the products from actual customers. Apple should give actual customers as in end users an avenue to buy & receive Apple devices on the first day. Half of Samsung's customers are former Apple fans who refused to fight with scalpers for the latest iOS product.