Some folks seem to think the 5c is a failure but I disagree. I don't think it was expected to boom like the 5s on Friday. The 5c is designed for the "iPhone is too expensive" market as well as the younger entry-level crowd that needs something that's cheaper and can withstand a few minor drops. These aren't the folks who stand in line for day-one sales. I think the sales will trickle in consistently. Apple knows this and is probably withholding their 5c ad campaigns. I think they'll start pushing the 5c aggressively as we approach Christmas. And it will sell. Mark my words.