How many of us have been in a conversation that's just going on and on and on. A conversation where you just want to end the call any way you can but the person on the other line is just droning on and on. Now you can. No need to fake that annoying static sound, or claim that you're about to drive through a tunnel even when the other person clearly knows you're not even in a car. No need to purposefully cut your voice in and out. The phone does all that for you. Just slide off your case and touch the antenna band. Problem solved. If the call doesn't drop on it's own, the quality will get so poor that the other person will end the conversation for you. You don't even have to feel bad, because you never actually clicked the end call button, the phone did it for you. And given AT&T's network, there isn't a person out there that wouldn't fall for it. How freaking cool is that? The feature Apple just added to their new iPhone is the most important, most useful, most innovative feature to grace smart phones since the touch screen. Way to leap frog the competition yet again Apple!