Over the years, I've only had to go to Apple a couple times for help. This last weekend, I left my iPhone by my beach chair and when I returned, some large waves had come in and soaked my phone. Water+iPhon is a bad thing as you know. Of course, this is not covered by any warranty and I took the phone to a local place that fixes iPhones and they declared it too fried to fix. So, my options are to buy a phone at full price, get an early upgrade for another iPhone at $450, or try and find a 4s or iPhone 5 on Craigslist for less. Either way, not good. So after looking at all my options and the early upgrade looking like the only logical choice, I call AT&T... within 5 mins, they call Apple for me and arrange for an "out of warrantee" replacement for $225. All I can say is the AT&T rep, along with the Apple rep I talked to were more than helpful and understanding. And having a reasonable alternative for something that was clearly my fault is amazing! I'm not sure if any other vendors are like this, but I can say, this, and my few past experiences like this, is why I'm an Apple fanboy.