One year from now you’ll be in the living room, hanging with friends playing a little poker. But, there’s no poker table, poker chips or a deck of cards. The table is actually on your LCD TV displayed via iTV and you’re cards in hand will be your iPhone. Two years from now you’re on lunch break watching Toy Story 3 being streamed to your iPhone 4G via your $14.99 per month iTunes media subscription. You pause the movie because your break is up, but you’ll continue it after dinner while lying on your couch in front of the LED connected to your iTV. Three years from now you’ll be standing in the isle of Best Buy listening to the Sales Associate weigh the Pros and Cons of Xbox the 3rd versus Apple iTV. In the end, whenever that is, there will be no Sony or a Nintendo console; there will be only Microsoft or Apple. Microsoft and Apple offer software as a service direct to the consumer via your Windows Live and iOS devices. The days are here where you purchase a piece of hardware and attach it to a service (iTunes, App Store, Windows Mobile Market Place, Live). The future is infrastructure, and Microsoft and Apple already have one in place. Apple is not only a software company, but also a hardware company. They know how to build a piece of hardware, fill it with software, market it and most importantly make money from it. Because Apple knows how to make money from hardware, they have the upper hand over Microsoft which will in return allow them to in the early stages to develop and produce at a higher rate which in return will allow them to insert successfully into the console market. Once sustained, Apple will offer a pound for pound solution to the competition. What do you think?