The speech of Tim Cooke during the September 10 event, when introducing the new iPhone models, was like this: In the past weve lowered the price of the older iPhone, making it more accessible to new people. This year were not going to do that. This year, the business has become so large, that were going to replace the iPhone 5 with not one but two new designs. This allows us to serve even more customers. And then, two new iPhone models were released. One is the iPhone 5s, which keeps the design of last year's iPhone 5, but has new features under the hood, such as a new 64-bit processor and the fingerprint identification. While the design hasn't changed, that was expected, and the iPhone 5s seems to be a true new product, fruit of real development. The second one is the iPhone 5c, which is basically an iPhone 5 in a different package. OK, there is a slightly larger battery and it perhaps supports more LTE frequencies, but that's about it. And, of course, there's a cheap colorful polycarbonate exterior instead of the fancy metal one which covered the iPhone 5 (and the 5s). Tim Cooke could only be joking when he said that Apple was releasing two iPhone models because the "business has become so large". iPhone's business is indeed huge. It's, by far, Apple's largest business, and it is arguably the world's most popular device. A multi-billion dollar business. However, even being so large, Apple couldn't just develop two iPhones. No, Apple wouldn't take the time and effort for that. Instead, it developed just one new iPhone model, the 5s, and wants everybody to believe that the iPhone 5c - which is an iPhone 5 in a cheap desguise - is a brand new product. It's a joke. A bad joke. Does Tim Cook want to fool us all? Has this multi-billion dollar business grown so much as to allow Apple to finally create a new exterior design for last year's product? Is that it? Why not create a brand new product, a lesser iPhone, but still a brand new one with brand new technology? Perhaps when the iPhone becomes a trillion-dollar business there will be budget for that? Tim Cook just went up int the stage and told us "you idiots, just believe what I'm saying, and get impressed with the bright colors of these cheap plastic iPhones, which use the very same hardware of last year, and that we're selling for the price of gold. C'mon. Very disappointed here. No wonder why Apple's shares are falling.