First one opened around here and they lined-up 24-hours in advance just to get one of their delicious chicken sandwiches. Furthermore, I thought Chick-fil-A was anathema to progressives; however, there they were in droves, all anxiously waiting stuff their pierced-and-tattooed faces with the glorious Chick-fil-A. I have never even thought of Chick-fil-A but now I am dying to try one. That is Apple-level marketing. How do they do it? What's going on?