If the iPod was to play video it would cost either Apple or the users the fees involved with MP4. QuickTime 6 was ready a long time before it was posted and the reason was the negotiation between Apple & the MPEG Consortium. Now that Apple & the Consortium have come to an agreement over the technology, Apple would be having a field day in its research & development. Unfortunately now is not the best time to sell more consumer products. Even a good keynote speech by Steve Jobs will not be enough to stop history repeating and as far as we know he may be on his way out. You know how corporate politics are over there. I wonder what content would be most popular in iPod video collections. Low-resolution trailers would be cool but personal messages would be cooler.