Seriously, can someone explain to me the obsession with making phones unable to last all day? My phone had DIED twice today from 100% charge. It's not even 10PM EST. ****ing christ, I can deal with apple ****ing up and removing the headphone jack before better technology was ready (and affordable), I can walk around with $10 adapters that will get ****ing lost, stop working, and are over priced for the stupid task they do. But come the **** on Apple. And P ****ing S : Stop going on stage telling us this phone is the most magical and advanced phone you have ever created.. EVERY ****ING YEAR YOU SAY THAT ****.