If all people checked the colors in the Buyer's Guide Apple, they wouldn't sell a single computer. No pricing adjustments on old products & no information about new ones. This behaviour differs Apple from other companys. The market doesn't play anymore. As customers we should really hold us back with buying apple products, if they are at the end of the cycle. It's all about supply and demand. But as long as customers buy old overpriced products their buinsnessplan works. If people wouldn't replace their fully functional iPad or iPhone everytime Apple launches a new gadget, they would probably focus more on the professional market and its needs and demands. But as long as they make 3/4 of the money with those two products, who can blame them. Let the *****torm or ignoring beginn.