It's about time that apple decides where to go, and it's about time we decide where apple should be going. For the average consumer, they walk into a store, they see loads of computers, and see one lonely Powermac sitting in the corner with a hefty price of 2999. (at least this is how it is in Japan, I'm sure it's better in the US) They see Vaios, they hear everyone around them using a windows machine. They try the powermac (or the iMac if they're lucky) and they try a XP vaio machine. They look at the price tag, and they look at the amount of software, and they listen to the PC geek that's trying to sell them a vaio. There seems to be not much difference between the mac and the PC, so they buy PC's that everyone around them uses. NOW, we know how great the Mac user experience is, and we know how good OSX is, but how are these people going to get that at their first glance of a Mac and some Bill Gates worshipper trying to sell them a PC? (Mind you, this is basically the state in Japan, I don't know about US or Europe) SO, what can apple do? Market more? I think it's time where they REALLY show the difference! The DIFFERENCE! People are told to think different, but they don't see what is different. Thisis my idea. They should have a banner in every shop that sells macs saying the differences, and how much better it is to use a mac! For god sakes, Microsoft is great at this! We've gotta get aggresive! Running photoshop faster, 15 gigaflops, the iapps, JUST NOT ENOUGH! i think that the www.apple.com/myths is a start! Where should apple stand?