The Virtuous Circle of Product Placement in Apple's TV+ Shows


iMi

macrumors 65816
Sep 13, 2014
1,233
2,298
Will the villains in the new shows use windows or android products? :p
You took the words out of my mouth... until in one scene, the hero attempts to retrieve a file from the villain’s Surface. With the tense “time is running out” atmosphere, the Surface will blue screen, reboot and throw up ”windows ran into an issue and had to restart.” Gathering a report... 10%...30%...40%...

They make it just in time, only to find out the file is a list of criminal operatives made with... Microsoft Access. Dum, bum, bum...
 
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anthogag

macrumors regular
Jan 15, 2015
189
118
15 million per episode for The Morning Show must be 14 million for salaries. How much are Aniston and Carell getting, 5 million per episode? Does Apple have to go after expensive stars in an attempt to be a heavy hitter right out the gate. I watched the 1st episode of The Morning Show. It is 'well made' but more of the same.
 

BuffaloTF

macrumors 6502a
Jun 10, 2008
880
729
Really? First 3 minutes of The Morning Show you had 3 people waking up in the middle of the night and checking their iPhones. lol
Yeah, but it's quite unrealistic.

They're all using actual alarm clocks, and they're all facing away from the bed.

First off, what type of savage points the clock where you can't see what time it is? Second off, who uses an alarm clock in 2019? The iPhone should be the alarm, and an Apple Watch should be on a stand so it's in alarm clock mode.

Let's fix these clear oversights, Apple.
 
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Billyk711

macrumors member
Sep 26, 2015
64
27



Apple products are visible in an average of 32 camera shots in each episode of "The Morning Show," and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal.


Reese Witherspoon's character sleeps beside her iPhone and MacBook in 'The Morning Show'

In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom, according to WSJ's report.

As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.

"The Morning Show" stars Jennifer Aniston, Reese Witherspoon and Steve Carell, and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars. WSJ:
Other Apple products that get decent screen time in the series include MacBooks and iMacs, iPads, and AirPods and Apple Watches. Even the HomePod speaker makes a cameo on a producer's office desk.

Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.

Of course it helps that Apple products are very popular - the iPhone has a 35 percent share of the U.S. smartphone market - so it stands to reason that Apple products will appear in shows depicting modern life. Apple products often show up in other TV series not affiliated with Apple, too. But as WSJ notes, the iPhone appears in "The Morning Show" so much that it can seem like an appendage.


The office of 'The Morning Show' character Chip Black, played by actor Mark Duplass

Some viewers may consider the flagship series to be overzealous in its product placement, but the very fact that Apple is able to promote its hardware in a subscription service that was designed to help lessen the company's dependency on its iPhone business at a time of slowing sales, is a sweet sort of irony. If the service is a success, it could well be a virtuous circle for Apple's long-term product revenues.
Apple is providing customers with a free 7-day trial for ?Apple TV?+, which is priced at $4.99 per month or $49.99 per year. Apple is also offering all customers who purchased an ?Apple TV?, iPhone, iPad, Mac, or iPod touch after September 10 one free year of access to ?Apple TV?+.

Article Link: The Virtuous Circle of Product Placement in Apple's TV+ Shows
Unbelievable so they should use Samsung products, I don’t get it. Of course they would use MacBooks, maybe macrumors has nothing else to write about. The worst thing about the internet, the level of journalism is outstanding.
 

xxray

macrumors 6502a
Jul 27, 2013
963
995
I didn’t realize Apple only had 35% market share for iPhones in the US. Seems much higher than that to me, but must just be my demographic for which iPhones are really popular (college student).
 

Billyk711

macrumors member
Sep 26, 2015
64
27



Apple products are visible in an average of 32 camera shots in each episode of "The Morning Show," and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal.


Reese Witherspoon's character sleeps beside her iPhone and MacBook in 'The Morning Show'

In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom, according to WSJ's report.

As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.

"The Morning Show" stars Jennifer Aniston, Reese Witherspoon and Steve Carell, and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars. WSJ:
Other Apple products that get decent screen time in the series include MacBooks and iMacs, iPads, and AirPods and Apple Watches. Even the HomePod speaker makes a cameo on a producer's office desk.

Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.

Of course it helps that Apple products are very popular - the iPhone has a 35 percent share of the U.S. smartphone market - so it stands to reason that Apple products will appear in shows depicting modern life. Apple products often show up in other TV series not affiliated with Apple, too. But as WSJ notes, the iPhone appears in "The Morning Show" so much that it can seem like an appendage.


The office of 'The Morning Show' character Chip Black, played by actor Mark Duplass

Some viewers may consider the flagship series to be overzealous in its product placement, but the very fact that Apple is able to promote its hardware in a subscription service that was designed to help lessen the company's dependency on its iPhone business at a time of slowing sales, is a sweet sort of irony. If the service is a success, it could well be a virtuous circle for Apple's long-term product revenues.
Apple is providing customers with a free 7-day trial for ?Apple TV?+, which is priced at $4.99 per month or $49.99 per year. Apple is also offering all customers who purchased an ?Apple TV?, iPhone, iPad, Mac, or iPod touch after September 10 one free year of access to ?Apple TV?+.

Article Link: The Virtuous Circle of Product Placement in Apple's TV+ Shows
Funny macrumors counts how many Apple products are in a scene, maybe they should count how many times they quoted kou and have been so wrong. They act like that guy



Apple products are visible in an average of 32 camera shots in each episode of "The Morning Show," and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal.


Reese Witherspoon's character sleeps beside her iPhone and MacBook in 'The Morning Show'

In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom, according to WSJ's report.

As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.

"The Morning Show" stars Jennifer Aniston, Reese Witherspoon and Steve Carell, and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars. WSJ:
Other Apple products that get decent screen time in the series include MacBooks and iMacs, iPads, and AirPods and Apple Watches. Even the HomePod speaker makes a cameo on a producer's office desk.

Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.

Of course it helps that Apple products are very popular - the iPhone has a 35 percent share of the U.S. smartphone market - so it stands to reason that Apple products will appear in shows depicting modern life. Apple products often show up in other TV series not affiliated with Apple, too. But as WSJ notes, the iPhone appears in "The Morning Show" so much that it can seem like an appendage.


The office of 'The Morning Show' character Chip Black, played by actor Mark Duplass

Some viewers may consider the flagship series to be overzealous in its product placement, but the very fact that Apple is able to promote its hardware in a subscription service that was designed to help lessen the company's dependency on its iPhone business at a time of slowing sales, is a sweet sort of irony. If the service is a success, it could well be a virtuous circle for Apple's long-term product revenues.
Apple is providing customers with a free 7-day trial for ?Apple TV?+, which is priced at $4.99 per month or $49.99 per year. Apple is also offering all customers who purchased an ?Apple TV?, iPhone, iPad, Mac, or iPod touch after September 10 one free year of access to ?Apple TV?+.

Article Link: The Virtuous Circle of Product Placement in Apple's TV+ Shows
instead of counting Apple products, mac rumors should count how many fictional articles they have printed, because they think this Ming kuo guy is some sort of god,
The only time he is correct is when he says Apple will launch new iPhones in September,
He can say Apple is changing their name to peach and Macrumors will print it,
 

Kabeyun

macrumors 68020
Mar 27, 2004
2,304
3,923
Eastern USA
Nope. Apple does almost no (it used to be none at all, but I cannot guarantee it is still zero) paid product placement. They will give free products to certain shows or movies but do not pay for their use.

Take a look at Bones (aired for 10+ seasons on Fox). All the machines in the lab are iMacs, but in the FBI office there are monitors with the Windows logo on the back side. Microsoft paid a lot for that, Apple did not even give them the machines, hence the logos are covered.

In the early 2000’s Nancy Drew, Nancy has an iBook with a sticker over the logo. The prop master thought the iBook was the right computer for a teenage girl to use, but Disney did not want to provide the placement without payment, so covering the logo was her answer.
Half-nope. I concede that I shouldn’t’ve said “paid” but you’re making the mistake of conflating free placement with hiding logos. Look at Bones & Nancy Drew? Look at Mission Impossible, 30 Rock, Modern Family, 24, and a vast array of films and shows going back decades. You’re going to see Apple logos and marks all over the place, regardless of whether or not they were paid for.
 

az431

macrumors 65816
Sep 13, 2008
1,323
3,635
Portland, OR
Let's see..."tens of millions" is likely 30-40 million...I'll call it 40 million. If each episode costs 15 million and I'm guessing there's gonna be 7 or more episodes, that would mean Apple is spending $105 million to hopefully sell $40 million in Apple products/services.

No idea where $40 million came from. Did you just make this number up to make your opinion seem somewhat plausible?
- - Post merged: - -

Apple has 1.4 billion devices. But iPhones, iPads, and macs make up the vast majority of those. Box streaming (Apple TV) is basically nonexistent for Apple. Apple TV is in last place and falling.
More made-up "facts."
 

unclemax

macrumors regular
Sep 25, 2015
197
97
I work as a Production Designer in the “biz”. Essentially, if you’re making money off of what you’re filming, you need permission to show products, artwork, or certain protected locations. Some brands do not care like high-end auto manufacturers. Almost every other company does and wants you to pay them for not getting permission from what you make.

In old Hollywood, art directors would cover the names of places or things with Greek letters. In the industry, when we cover a logo on something we haven’t gotten clearance to use, we call that greeking. Every license plate, address, logo, and sign that isn’t clear for usage gets greeked. Good art directors insure that its tasteful. Bad art directors slap pieces of torn tape over things and it’s appallingly lazy.

Nowadays we have whole departments who specialize in getting clearance through permission from brands, artists, and locations. If there are specific props in a project that we want to showcase where greeking is distracting, we reach out to product placement contacts who often times hookup a production with tons of free product. On bigger budget shows with A-list celebrities, they would give it to us for free and let us keep the products.

Of course getting free products comes with strings attached. Bud Light doesn’t send permission for someone to be drinking and abusing children because of the negative image. Apple has a pretty large presence in Hollywood product placement to begin with, and they have some pretty demanding rules. It’s no surprise that their own shows take this to a next level.
Hey, thanks for the insight, very informative!
 
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az431

macrumors 65816
Sep 13, 2008
1,323
3,635
Portland, OR
Perhaps to inject a bit of reality? You are well aware of Apple's market share in computers. It is very small.
It is small, but the characters in the Morning Show would likely own Macs based on the demographics of the average Mac user.

And in case, what's the difference?
 
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FaustsHausUK

macrumors regular
Mar 11, 2010
219
190
Chicago, IL
I feel like Apple product placement is less incongruous - I see people with MacBook Pros and iPhones and the like all the time. When Microsoft went on a spate of placements, it seemed really frigging weird. "Why the hell is Spider-Man using Bing? Nobody uses Bing!"
 

cuwickliffe

macrumors member
May 8, 2014
57
152
Folks freaking about this probably shouldn't go to Starbucks or a college classroom anytime soon. The product placement at those places is just insane. MacBooks and iPhones everywhere.
 
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Khedron

macrumors 68020
Sep 27, 2013
2,087
4,037
Maybe have a camero by a young Jobs or Woziak and have them talk about how clunky the computers on the apollo spaceships are. Btw, in the last episode of For All Mankind were they at Vasquez rocks?
This is an alternate reality, so it would be Stephanie Jobs
 

Seed101

macrumors 6502
Nov 11, 2015
366
263
I've just got Apple TV free for a year with a recent purchase.
Skipping through what's on offer, I doubt I'll watch enough to spot any product placement.

Hope it picks up over the year.
 

bsamcash

macrumors regular
Jul 31, 2008
178
32
Santa Cruz, CA
Ha, it's hilarious that the MacBooks are not even facing the correct direction for the people to be using them in the two pictures posted in the article. I know I always keep the backside of the computer facing me when it's sitting on my desk....
They’re the correct orientation. The Apple logo is designed to be upright when the lid is open.
 

LordCoe13

macrumors 6502
Sep 9, 2014
260
250
Chicago, IL
Really? First 3 minutes of The Morning Show you had 3 people waking up in the middle of the night and checking their iPhones. lol
I'm honestly confused why so many people are commenting about how the product placement at the start of the show was bad. I thought it was extremely creative to connect all of the character introductions through the firing. The real story of Matt Lauer happened in a very similar way where they all found out overnight that he was fired. There was nothing abnormal here about this.

In For All Mankind, they connected all of the character introductions through a television broadcast. Same concept, different device. Just because The Morning Show used an iPhone, people are freaking out.

Also - the purpose of product placement is not to sell more products. The viewers of these shows already own Apple products. Despite Apple TV+ being available on a few other devices, that's most likely how they're watching the episodes. Product placement is meant to make the viewer feel more comfortable.
 

CarlJ

macrumors 68040
Feb 23, 2004
3,215
4,921
San Diego, CA, USA
I mean it would be weird for apple to buy computers from other brands for their tv shows, when they can provide these basically for free and even sell them afterwards as a refurb.
This - the prop department for the show has to obtain every device seen on-screen. Things sitting around or used on-screen in movies/shows don't just magically appear, someone's in charge of that (the property master). And if your boss's boss is Apple, it's probably pretty easy to say, "oh, and we're gonna need two dozen iPhones / MacBook Pros / iMacs to dress the sets", rather than buying Android phones and Windows PCs.
- - Post merged: - -

Is it an alternate reality from the beginning of time or did Sam Becket leap into someone around this time and change something? Or will this cause the mirror universe on Star Trek?
If Steve Carell shows up with a goatee and wearing a gold sash...
 

Hobbes44

macrumors newbie
Jun 17, 2011
5
2
It could be like the first few years of Arrow on CW, where a character would make a show of clicking a Surface Pro to it's keyboard and ensuring it's used with the Microsoft logo showing (not to mention the credit for MS in the credits).

The Bond franchise has more product placement than most - whether it distracts from the story being told or not is up to how it's done. Die another day was v unsubtle...Goldeneye was more subtle about it. Amazing Spider-Man (along with other Sony/Columbia produced movies) are just as culpable - Sony logos showing on tv's/phones/cameras/whatever.

Ultimately, product placement helps get shows and even movies made...companies won't give free stuff unless there's something in for them - advertising.