so let us imagine for a moment that apple will release two new phones later this year the 5s and whatever you want to call this other, newer model. in that case, it would be an insult to apple to imagine that they have only one motive for doing so. so let us count the ways why apple see's the need to expand to two phones: -make more $$$ -simplify supply chain? and thereafter, we'd see a clearer, cleaner ending to older devices that have previously been kept in production - example: apple's probably annoyed that the ipad2 has stuck around so long. -contractual reasons (related to number two) -legal reasons? (a la samsung court battles) i'm not in law, so i won't pretend to understand all these injunctions. -become more competitive against samsung in the asian markets, whose constituents like more buying options -appeal to those buying older, less-expensive used iphones (4/4s) on second-hand market who do not want to shell out so much for the latest, brand new model. -eliminate the legacy devices (at a faster pace): reduce number of iphones using smaller screens and 30-pin connectors (maybe apple was a bit surprised by just how many continue to use the older devices? and this is their way of giving us a swift kick in the *ss?) obviously there are many possible reasons and they are not all mutually exclusive. there are more that are not coming to mind at the moment. does anyone else want to chime in?