i had both phones for pretty much the same reasons, dependable, one of the better battery lives among other similar phones, easy to use, solid OS (at least all my BB's did) oh and also the apples customer service is awesome. i especially love the fact that if you damage your phone out of warranty they still will replace it with a refurbished on for like $200....anywhere else you would be paying full retail. this is an example where good customer service keeps customers. that really does play a role in my decision not to try out my other options do you ever think the iphone will become irrelevant? to be honest my biggest gripes are no external memory or even be able to use it as a flash drive....but i will sacrifice those for the beautiful screen, battery life, and smooth iOS. but if other phones start improving in those categories i see myself going for a different phone. i plan to get the iphone 5, the galaxy s3 looks beautiful and i love the screen size, but i'd rather just stick to what i know. i think i would have gotten the razr maxx by now, but every android i've played with (maybe it's just me) just doesn't seem to have a smooth OS from what i am used to. also, idk about the newer androids, but the ones i played with in the passed, whenever i'd look at the screen i felt like i was looking at an old flip phone. the clarity was awful. i'm JB'd mainly just for QR texting and NC/SBSettings...i hope those at least are in the next iphone anyways back to the topic, will the iphone stay relevant? can a company be on top forever?