Originally posted by iJon
well apple had strict contracts and they didnt follow them. i always thought it was funny, do anyone of you get those preferred customer coupons at best buy. if you ever look on the back in small letters it says you cannont get a discount on bose products or ipods.
iJon
That's true of lots of companies' products. Look at a macy's coupon in the paper (or Dayton-Hudson/Marshall-Fields, etc.), they never apply to Levi's Dockers, Henckels knives, Calphalon cookware, etc. Those companies all have minimum prices that the stores can't sell below, so they get excluded.
That said, Apple's marketing is just a mess. They make great ads for TV and print (which is really an ad agency thing), but then constantly piss off their distributors. It amazes me that any of these places continue to do business with Apple. Places like Macwarehouse etc. could do plenty of business selling all the non-apple products -- printers, cables, software, etc. -- and ditch the computers. I've never understood why they don't.
It's so strange, because broad distribution of products is itself marketing. Maybe target wasn't featuring ipods prominently, but that's a separate issue. If Apple wants to be anything more than a niche player that barely survives, it has to drop the 'tude it cops with these folks.