Taco Bell yesterday unveiled their three minute Routine Republic short film in the hopes of luring people away from eating Egg McMuffins. I don't know how successful this is going to be as a commercial. But as a work of short film, I found it immensely enjoyable. I personally would love to see more of this 1984ish dystopian hell, where Big Brother has been replaced by the mutant love child of Joseph Stalin and the (Heath Ledger version) Joker, with just a tad of old Ronald McDonald's demon DNA thrown in the mix. I want to know more about the Routine Republic Kommissar, who bears an odd resemblance to Colm Meany (Star Trek TNG's Miles O'Brien.) Leaping (a la Butch and Sundance) into a moat filled with McDonalds Playplace plastic balls? Genius! And any work of art or commerce that blasts The Ramones Blitzkrieg Bop with such evident joy and appreciation can't be all bad. Please Hollywood: Make a two hour movie set in this world! The only let down is, having escaped the grim-looking McDonald gulag, the hero and his female accomplice end up being handed a (presumably Taco Bell) breakfast sandwich that looks surprisingly unappetizing. And virtually indistinguishable from what they (presumably) were trying to escape. Meet the new Breakfast, Same as the old Breakfast?