I've always bought my phones through 2 year subsidized contracts, always getting a phone for $299. I'm on Verizon, so I can still do this. I'm on a launch day 6, and after September 19th, I can get a new 64GB SE on contract for just $50, or presumably a 128GB 7 for whatever subsidized pricing is offered ($299 unless Apple raises prices, so maybe $350ish?). Contracts really suck, nobody disputes that. Paying cash to own the phone outright is great, and all the installment plans probably fall somewhere in the middle. But there's one difference between the contract and all other methods - the contract is by far the de facto cheapest option, is it not? Assuming another year of $299, the phone is basically free or close to it after selling/trading your current out of contract subsidized phone (a 6 in this case). Can even profit depending on selling method. To be honest I don't really want to sign another contract, but is it not true that this is indeed the cheapest way - should those of us who still have the contract option be considered "lucky"? Would you sign a contract if you still had the option?