Well I went into the Apple store Friday night and picked up my 5s space grey which I really love. Than I saw it on display, The Gold 5s. Wow!! Was very surprised how beautiful it is. Just ordered one for my sister. Looking back on one persons comments on this site about the Gold model " I will be surprised if Apple sells one single unit" I think this phone really represents the genius of Apple. There really is no other phone that has this combo white and champaign color. It's unique look will result in amazing sale numbers especially when others start to see the phone on the street and become envious. My prediction is Samsung will make a similar appearing phone in 3 months to copy Apple. Finally i think here on mac rumors we get caught up in specs and what new features a phone will have, but for the general population they just want a phone that looks cool and classy and that works. I have a feeling the gold color is going to set sale records.