The way alot of those people were treated today. My heart goes out to them. It makes me want to never support another Apple product again and actually glad I didn't give that Apple store my money for a Iphone 4. I arrived like alot of people at 6 am. That's exactly what they told us when I came 2 days earlier to double check. There were already thousands of people there in both reserved and non-reserved lines. I was almost to the very back of the non reserved line. I waited in that line until 10 am. A full four hours, and we had not moved more than 50 feet. They kept telling us that the wait time would be around 5 hours estimated tops. I did the calculations in my head, that if we spent the last 4 hours (3 hours actual store open time) to move 50 feet, how the hell were we going to move 400+ feet in 5 hours. Our line, the non-reserved line wasn't budging. It moved probably 10 feet every 45 minutes. I decided it was physically impossible to move all the way to the front in only 5 hours the way the lines were going. My greatest fears were proven correct. I asked one of the workers up front why our non reserved line wasn't moving and he told me they had to keep doing recounts to ensure everyone in the reserved line would get their phones. Talking to people closer to the front, they said the people being let in from the reserved side to the non reserved side was like 20 to 1. I left the line, went to Best Buy and asked for an Evo 4g, a phone I had been trying to get for weeks and which I was on several lists. As plain dumb luck would have it, they actually had a few. I got one, which I actually coveted way more than any Iphone and checked back in multiple times as I had errands to run, with the people I was standing in line with. I s**t you not, the last time I checked in with them, it was 8:30 pm and they still had around 300 people ahead of them. With no indication of getting a phone anytime soon. They literally spent an entire day there waiting on a cell phone. And the kicker is that I asked one of the workers when they planned on closing, and they said 9 pm. He then told me that people in the reserved line would probably get a voucher and the people in the non-reserved line were s-o-l. There entire day was wasted for nothing and now if they want to get an Iphone, they have to repeat the process again tomorrow. This was piss poor planning by the Apple store that made alot of people suffer with the only hope of getting an Iphone to hang on. I realize that 99% of you who got your Iphone today will probably not care because you feel like those people waiting in the non-reserved line should have reserved. The problem is, most of them DID try to reserve, but thanks to At&t's and Apple's website crashing, that was nearly impossible for them. Alot of them actually did reserve but never got the confirmation email. If you ask my opinion of what should have happened, I believed that Apple should have scrapped non reservations all together like Att, Best Buy, Wal-Mart, Radio Shack, because they clearly did not have the infrastructure to handle this amount of people. Alot of people suffered waiting in line the whole ENTIRE day and came away with nothing! I know nobody held a gun to their head, but Apple should have made EVERYONE aware of how they would be handling this mess instead of keeping people in the dark and repeatedly lying about the hopes of getting an Iphone. They handed out drinks, and bagles, and sandwiches in line, but why not have somebody go through line with an armed security guard and ring up people actually OUTSIDE of the Apple store with those Ipod Touch Registers. Those who pay cash would have their money placed in a Safe Deposit Box again with the armed guard present. People could then get their Iphone right there with the worker activating their account on a laptop equipped with wi-fi. If they need more workers to carry that out, hire some college kids on Summer Break for a day or get some Att employees who were twiddling their thumbs all day in their stores. There may be some holes in my solution, but it's better than the crappy way they treated their customers today. Apple makes great products, but their arrogance and neglect is overbearing and I've just about had it with this company! They can go make their money off some other loser.