Tim Cook: No ARM MBA since iPad will eventually fill all the needs of a MBA

Discussion in 'MacBook Air' started by Cheebo, Feb 4, 2012.

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  1. Cheebo macrumors member

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    #1
    Thought this was interesting. Cook sees no need to invest in going ARM on the MacBook Air's because how rapidly iPad and iOS is evolving it will eventually fulfill every need a ARM based MacBook Air could provide:

    http://www.appleinsider.com/article...k_air_as_ipad_to_soon_satisfy_that_niche.html
     
  2. maflynn Moderator

    maflynn

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    #2
    that makes sense. Think about a different platform and the increase in complexity to support that and for what benefit?

    The iPad is extending apple's reach and bringing more consumers. An ARM based laptop will require a lot of development and support on the software side. Produce another product line that overlaps other existing lines and would only have limited appeal - imo.
     
  3. mobilehaathi macrumors G3

    mobilehaathi

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    #3
    He said that the iPad will eventually fill the needs of an ARM-based MBA, not necessarily a MBA.
     
  4. gentlefury macrumors 68030

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    #4
    Unless they put a full OS on the iPad it will NEVER fill the need of a MBA.
     
  5. iSee macrumors 68040

    iSee

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    #5
    The title of this thread is misleading... OP, this all makes sense, but Tim Cook didn't say so ARM for MBA. It's reasonable to infer that of course but that's not what he said.


    Well, that's the point of the story. What do you think "significantly broaden the use case for tablets," is supposed to mean?
     
  6. antonis macrumors 68000

    antonis

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    #6
    He said that iPad will fill all the needs of a theoretical ARM-equipped mba (explanation: a theoretical very weak mba for basic computer usage), not the mba as it is now. And actually that's not new. That's exactly what Steve Jobs said when introduced iPad at first place, talking about the small gap between a laptop and an ipod/iphone.

    MBA will get stronger in every release, and it's not targeting to the same needs as the iPad.
     
  7. glen e macrumors 68030

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    #7
    agreed...
    only on this forum do they compete - LOL - everywhere else they fill two completley diff needs...
     
  8. ZirkMan macrumors newbie

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    #8
    Does that mean they are planning to realease an "iPad Transformer" with an actual physical keyboard? Otherwise an iPad can never replace a need for a MBA.

    Would I love such a device? Oh hell yeah!
    Actually, that's what I'm waiting for.
     
  9. gentlefury macrumors 68030

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    #9
    A MBA with a removable touchscreen would be awesome!....Best of both worlds.
     
  10. Yumunum macrumors 65816

    Yumunum

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    #10
    The iPad is extremely limited. It didn't need to be, but Apple did it anyways. If they honestly expect the iPad to meet people's needs, they're either thinking about grandmas, or they have a plan to give iOS more functionality/create iOS X or something of the sort.
     
  11. Cynicalone macrumors 68040

    Cynicalone

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    #11
    With the iPad it is important to remember that it is only a little over a year old. Only on the 2nd generation of hardware.

    If you think 3 years out the iPad could be the equal of today's Air minus the keyboard, maybe even more powerful.

    How many iPad iterations will it take to expand the hardware to 128GB and 256GB options?

    This year will probably see the introduction quad core processors running above 1.2Ghz.

    If "retina" actually comes to the iPad then the display will be higher quality than the one that ships on the current lineup of Airs.

    But with that said think about where the Air will be in 3 years.
     
  12. gentlefury macrumors 68030

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    #12
    The thing I don't understand tho, is, they keep on adding more power and storage, but refuse to up the ram....making it useless.
     
  13. mrsir2009 macrumors 604

    mrsir2009

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    #13
    One thing they've done recently to make iOS devices more independent is that new devices with iOS5 don't require a computer with iTunes to set them up :)
     
  14. Cheebo thread starter macrumors member

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    #14
    They'll double the ram on iPad 3. No way they wont.
     
  15. Cynicalone macrumors 68040

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    #15
    Apple tries hard to balance power and battery life.

    The RAM will likely be increased to 1024MB (1GB) this year. In 3 years would it be inconceivable for the iPad to have 4GB?
     
  16. Neodym macrumors 65816

    Neodym

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    #16
    The quote does NOT mention that Tim Cook SAID anything like this. Instead, the ANALYST had the IMPRESSION that Apple feels that the iPad will eventually fulfill the needs one could have for an ARM-based MBA.

    So it's NOT Tim Cook saying anything like what the thread title implies but instead an analyst who interpreted an interview. Fine, but very important difference!
     
  17. Opiyum, Feb 4, 2012
    Last edited: Feb 4, 2012

    Opiyum macrumors newbie

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    #17
    RAM is irrelevant as long as they include enough

    I'm an iOS developer and we are building for iOS and Android. On iOS we have no memory problems, while our Android team is having all sorts of problems keeping their memory under the max per process limit of 48MB. Even with Android devices that have 1Gig of RAM it makes no difference.

    We did have memory footprint issues to solve on the first gen iPhone & the iPhone 3G, but on iOS we haven't run into any memory footprint issues sense the 3GS came out with 256MB; let alone the current generation devices with 512MB or a potentially Gig in an iPad 3.
     
  18. balamw Moderator

    balamw

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