I was talking with a luxury watch owner. He has a Rolex, Panerai, among others, and he feels the Apple Watch is reasonable priced. How do you feel about the price of AW? The most expensive watch I ever consider buying was for a few hundred dollars, so I'm coming from a different perspective. He felt for an extra $200 he would get the Watch over Sport because of SS and sapphire. He thought that was almost a no-brainer. Is sapphire that much better for scratch resistance and clarity? SS that much better for durability? Must be since SS is the standard luxury watch material. I don't think they make luxury watches in aluminum. I figured since Apple is an expert working with aluminum it would be good and durable. Maybe I'm wrong!