Too much secrets in smartphone

Discussion in 'iPhone' started by super michael, Mar 12, 2012.

  1. super michael macrumors regular

    Aug 1, 2011
    I mean really, is it really necessary for smartphone company to keep secret their smartphone? Both samsung and apple are keeping their Iphone 5 and samsung galaxy S3 so secret that there is no release date, no imagine, no official information nothing.
  2. eawmp1 macrumors 601


    Feb 19, 2008
    I'm sure they are sharing technology with each other behind the scenes.

  3. -aggie- macrumors P6


    Jun 19, 2009
    Where bunnies are welcome.
    Why is it necessary for them to tell us anything?
  4. super michael thread starter macrumors regular

    Aug 1, 2011
    Well just like how game company release information, trailer, screenshots etc, it gets us excited for the game and interested.
  5. old-wiz macrumors G3

    Mar 26, 2008
    West Suburban Boston Ma
    Just because game companies do it is no reason for phone makers to do it. If Apple were to announce tomorrow that a new iPhone would be available in June, what do you think would happen to current iPhone sales? They would drop like a stone. Apple is not stupid.
  6. adnbek macrumors 65816


    Oct 22, 2011
    Montreal, Quebec
    Is it killing you? Are you not completely teased by the fact we have no info?

    Well, now you know why they do it.
  7. super michael thread starter macrumors regular

    Aug 1, 2011
    Hmm it seems the gaming company like Nintendo, Playstation, Xbox, etc works way different than the smartphone company.
  8. cynics macrumors G4

    Jan 8, 2012
    Like old wiz said. If they were to announce a new models specs and release date everyone would hold out and wait for its release. That would kill current sales making them have to reduce the price.
  9. cyks macrumors 68020


    Jul 24, 2002
    Westchester County, NY
    Yes, they do. By the time they announce and try to build hype for the next system, they've already sold as many as they think they're going to so they're not 'losing' possible sales. If a cell company were to announce a new phone months (or sometimes years in advance like the gaming companies), most people would hold off and wait to buy that one - instead of buying them both as they'd prefer you do.

    Besides, it makes no sense to try to compare a company that releases new hardware every 5-8 years to those who upgrade (at least) once a year. Obviously they're going to work completely differently.
  10. JUiCEJamie macrumors 6502a


    Mar 22, 2011
    +1. Besides, it gives direct competition a greater window to make advancements in there own technology.

    And, part of what makes Apple's devices to popular, is the hype that surrounds them.
  11. kolax macrumors G3

    Mar 20, 2007
    That's why game CEO's are game CEO's, not smartphone CEO's.

    Although Apple probably has the next iPhone's details pretty much finalised, they'd be subject to last minute changes. Everyone would get hyped up about a feature, and Apple might end up having to remove that feature due to last minute issues.

    The iPhone 4S may well have been plan B. If Apple had released iPhone 5 promos, imagine the chaos and damaged reputation if they had to announce that it was delayed till next year and instead give us an improved iPhone 4.

    The game industry is nothing like the smartphone industry. People tend to buy games not long after they are released. It isn't like game sales are still going well months and months after the game as been released.

    Also, just because there's a new game, doesn't mean the old game is redundant. People will still buy the old game, especially if it is part of a series (e.g. Final Fantasy).

    Games are not a huge commitment in the way that a smartphone purchase is.
  12. RolandNights macrumors 6502a

    Aug 8, 2011
    When it comes to phones and computers, people like to think they have the "latest and greatest" for as long as they can. When it comes to video games (especially games with a focus on story), people think, "Should I play #1 before I play #2?"
  13. sentinelsx macrumors 68010

    Feb 28, 2011
    There is a difference you missed.

    The game companies do not suffer by releasing trailers etc because they know the current game will be bought and played by the customers.

    The phone companies know if they show off the new phone, customers will simply not buy the current one because "the better one is just a few months away". Especially with contracts.

    Big difference.
  14. magamo macrumors 6502

    Apr 6, 2009
    I don't play games, so I could be wrong. But I heard that game companies are not making money by selling consoles. As the linked page says, sometimes they even sell their consoles at a loss and recoup the cost by selling games. Obviously Apple and others are making money directly by selling smartphones, and they release new models way more frequently than game companies. So I'm guessing it's just due to the difference in how their business models work and not their being unnecessarily secretive.
  15. TM WAZZA macrumors 68000

    Sep 18, 2010
    Hamilton, New Zealand
  16. RotaryP7 macrumors 6502a

    Aug 31, 2011
    Miami, FL
    Like someone else said.. If they leak the information on when it's released if or what will be released. How will their current phone models sell? No one will buy the SII if they hear the SIII is coming out next month with these features and whatnot. Same goes for the next iPhone. They aren't stupid.
  17. likethesoup2 macrumors 6502a

    Mar 29, 2011
    Orlando, Florida
    That sounds like an epiphany for you.

    Whew . . . gotta wonder.
  18. takeshi74 macrumors 601

    Feb 9, 2011
    Why do you assume that all products should be marketed the same way?
  19. Interstella5555 macrumors 603


    Jun 30, 2008
    Amazing that Nintendo, Sony and MS view devices with a 5-8 usage expectancy differently than a device with a 1-2 year life expectancy.
  20. gamecube117 macrumors 6502

    Mar 7, 2012
    Well, they haven't released anything yet and people are still getting excited.

    They've always been super discreet with their products, and no information is ever released until the media event. People still have the same anticipation for the product, if not, more.
  21. Diode macrumors 68020


    Apr 15, 2004
    Washington DC
    Not to mention - keeping Apple's competitors in the dark is what gives them the edge.
  22. LatinaC09 macrumors regular


    Dec 30, 2011
    Cleveland, Ohio
    Exactly. Games are also a lot less money than top of the line smart phones are especially for those who buy out of contract. It would be wield if apple released like a teaser for the 6th gen iPhone now. Could you imagine?
    "coming in October...the iPhone " "....."
    I think fans would be shocked to even have definitive information that early lol

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