There aren't many ad campaigns that really get my attention, but Dos Equis "Most Interesting Man in the World" series, with actor Jonathan Goldsmith somehow struck a chord with me. Maybe it's my age, but there was something charming about a gentleman of a certain age (and a couple of decades or so on me) being able to pull off what twenty-somethings with perfect hair and six-pack abs couldn't possibly do. For various corporate reasons, Dos Equis decided to switch pitchmen this year, sending Mr Goldsmith's "Most Interesting" on a one-way trip to Mars. (Apparently equipped with a dinner jacket and a comely female companion to help him while away the hours.) Dos Equis did, however, release a trailer for their new "Most Interesting": 41 yr-old French actor Augustin Legrand. Call me undecided. Some things I'm not sure you can, or should, replace.