I was at my local Bestbuy and just found that BestBuy offers the Belkin Tunebase for $93.99. I quickly opened safari on my iPhone, checked local prices, and found that Walmart offers it for $54.00. I then purchased the BestBuy Tunebase for $93.99 and walked straight to Bestbuy customer service, and asked them to pricematch it to Walmart. Bestbuy policy states that you get the lower matched price PLUS a discount of 10% of the difference. That in my opinion is the lowest price you can get on the Belkin Tunebase, period. Immediately plugged it in my car, and found that it works really well with the iPhone 3g. What I like about this is that it has an auxillary output. So if I dont like the music from the FM transmission, I switch to aux. No wires to plug into my iphone, no looking for the charger, etc.. Snap my iphone into the Belkin Tunebase, and I'm good to go. My inbuilt bluetooth speakers take care of my iPhone calls, and the Belkin takes care of my iPhone music. Link to Bestbuy Belkin Tunebase FM with clearscan. Also my thanks to JVV for his recommendation of the Tunebase. Note: a) The tunebase may not state that it is compatible with iphone. It however works just fine with the 3g. b) When it comes to pricematch, your mileage may vary. You might want to give this a shot before BestBuy gets wind of this, and rectifies their prices, or before Walmart decides to hike their prices.