I just went to Carphone Warehouse to get my iPhone 3G, and they tried to automatically sign me up for there "lifeline" insurance thing! The worst thing is, they wouldnt even sell the the phone without it! I went to the O2 shop and they sold me the iPhone 3G and guess what they did - they asked me if I wanted the insurance! And actually sold me the phone without it! Also, CPW asked for my address etc. whereas O2 just asked for my name.