Unfair currency exchange rate used for buying Apps from US dollars to Euros

Discussion in 'iOS Apps' started by srgpriv, Jun 30, 2011.

  1. srgpriv macrumors newbie

    Jun 30, 2011
    I live in Italy, and therefore I am allowed to buy Apps only at the iTunes Store in Italy.

    I might accept, even though I do not agree on it, that I am forced to buy only from the ITunes Store in the Country where I live and where my credit cards get issued. However, it is not correct at all that products originally released and sold in US dollars get sold in iTunes stores of Countries using Euro currency (such as Italy) only in Euros and at a currency exchange rate that is much more expensive than the change rate used by the principal credit card companies.

    For instance, the App "The Sanford Guide to Antimicrobial Therapy 2011", released in US, has a cost of 29,99 US $ (announced by both the publisher and the US iTunes Store). As of June 29th 2011, the American Express currency converter (http://www.oanda.com/convert/classic), which uses the Interbank rate, announces a conversion rate of 1 US Dollar = 0.69871 Euros. Therefore, the right cost of the App mentioned above would be (US $ 29,99 x 0.69871)= 20.95 Euros. Now, the same App is sold in the Italian ITunes Store at the cost of 23.99 Euros, that is 3.04 Euros = 14,5% (!!!) more than the price that American Express (and most other credit card companies) issued in Europe would charge in case one customer would buy the same App at the original price in US dollars (29,99 $).

    This is unfair, not adequate to a serious company such as Apple, impairs the company reputation, and surely makes many customers retaining from buying Apps, and pushes them to crack iphones and get free cracked Apps.

    I sent this feedback to the Apple (http://www.apple.com/feedback/itunesapp.html), hoping this will contribute to highlight and to set this shame. I did suggest, that iTunes Stores in Countries of the Euro Area sell Apps originally released in US dollars, either using the same currency conversion rate dollars/euros used by the major Credit card companies, or allowing customers to choose to buy the same App in Euros or in US dollars (at the original price of the App).

    If you agree with my position, please let it know in as many forum you can, and send the same feed-back to Apple (If you want to save time you may copy and paste my feed-back).

    In the meanwhile, does anybody know how to overcome this imposition by Apple and suggest me how to buy Apps at the US iTunes store, even if I live in Italy ?

    Best regards.

  2. ComputersaysNo macrumors 6502


    Apr 15, 2010
    - Salestax
    - Publishers have different minimum prices in different countries for published content.
  3. mizzytheboy macrumors member


    Mar 10, 2011
    Niš, Serbia
    U can not buy nothing from US store, only to create new acc for free apps or you can try installous if you are jailbroaken
  4. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    The US prices don't include sales tax so 14.5% more expensive including VAT is a bit of a bargain. :)
  5. Aralk macrumors newbie

    Aug 7, 2011
    Even worse rate with the Frank

    Sofa Control costs $19.95 = Fr. 15.30
    App store price = Fr. 20.00
    Swiss VAT is 8% not the 23% charged by Apple

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