Hi guys, I'm planning on ordering an unlocked iPhone 5S directly from Apple, but I am not sure whether it is possible to purchase it directly from an Apple Store on launch day. I'd really prefer not to order online. Can anyone enlighten me? Also, somewhat unrelated question. Is it possible to purchase a full price 5S from AT&T directly without starting a new contract? AT&T has a nice insurance plan that covers theft (which AppleCare+ doesn't). Thanks.