Unreleased Switch Commercial: DJ Qbert

arn

macrumors god
Original poster
Staff member
Apr 9, 2001
14,499
1,783
As originally noted by MacTeens.com:

Errol Morris's website contains an unseen Apple Switch commercial

The ad appears to feature DJ Qbert, who appears to be a well-known "turntablist" (QT clip).

Errol Morris is the director who shot Apple's Switch ads. There are reports that there are a number of celebrity ads are coming soon (possibly coinciding with Jaguar's release).

Other known celebrities to be featured include Eric Koston, Ben Folds and Harry Knowles. Others mentioned include "Lou Reed, Spike Lee, Béla Fleck, the CEO of Phat Records, and a bunch of Grammy artists".

Damon Wright had confirmed that these Celebrity ads would be the next round in Apple's new ad campaign.
 

dongmin

macrumors 68000
Jan 3, 2002
1,708
0
very cool. I'm excited.

kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.
 

buffsldr

macrumors 6502a
May 7, 2001
621
0
i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.
 

arn

macrumors god
Original poster
Staff member
Apr 9, 2001
14,499
1,783
Originally posted by buffsldr
i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.
What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn
 

ShaolinMiddleFinger

macrumors 6502a
Oct 12, 2001
745
0
I think the new ads gonna try and reach into the next generation of people.... roughly Generation X-Y. Think about who's been buying a lot of the ipods lately... That and if you start them up with Mac...they'll stick with Mac.


I know a lot of people here don't listen to hip hop but DJ QBert's well known in the hip hop industry
 

8thDegreeSavage

macrumors 6502
Jun 5, 2002
370
0
Toronto, Ontario, Canada
Originally posted by arn


What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn


Completely on the button arn, Apple is obviously targeting niche markets, due to them relating owning a mac with "cool" niche markets.

BTW Q-Bert is seriously a sick Turntablist, The invisible Skratch Pikilz were banned form the DMC's(DJ competition) because they were TOO good at it.

Q-Bert is the cream of the crop...as is Koston form the world of skating.
 

MacCoinnich

macrumors newbie
Jul 19, 2002
8
0
Portland
Originally posted by dongmin
kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.
Surely that's not a coincidence, as isn't the Chairman, CEO or something of Gap on the Apple Board of directors?
 

addsapple

macrumors newbie
Jan 3, 2002
23
0
UK, England
Britany in an Apple Ad?

Britney?
Haha, Britney Spears is too busy to be doing an Apple Ad! Although, if you did hear about Britney in an Ad, maybe you got it from here ??
Well, :p It would be cool for her in an Ad, if she was naked!!!:eek:
 

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colewave

macrumors newbie
Jul 17, 2002
10
0
Is Harry Knowles really a celebrity?

Should Apple be celebrating the man who was able to stuff the most animated ads, pop-ups, and pop unders on his webpage?
 

katchow

macrumors regular
Feb 14, 2002
157
0
Dayton, Ohio
i cant wait for lou reed personally...

remember the funny little candid bits he did in "blue in the face"?

that'd be nice in apple ad...hope he adds a little humor...

katchow
 

dynamicd

macrumors 6502
Jul 16, 2002
271
2
Chicago
I think Apple just found their "key" into the hip-hop community. I've been listening to underground hip-hop for about 4 years now and Q-bert is the unanimous best DJ in the universe. He's definitely one for the think different campaign. Q-bert revolutionized turntablism.

On a side note, why haven't i seen will ferrel's switch ad on tv?
 

blukens

macrumors newbie
May 6, 2002
6
0
Canton, OH
Originally posted by dynamicd
On a side note, why haven't i seen will ferrel's switch ad on tv?
I'm guessing because he says both "poop" and "porn actor". Apple has enough sense of humor to show it off at a trade show, but it's never gonna show on tv. It's not even on their web site. It would alientate a lot of people...
 

2Step Garage

macrumors newbie
Apr 19, 2002
24
0
Chicago IL
Qbert

Only Apple would be cool enough to get a wicked Dj to promote their products... I think they have the right idea with the celbs they are picking. They are known, but not well known. Qbert is perfect, I cant imagine a more well known dj like Oakenfold (bleeeech) promoting apple products. Has anyone seen the independent documentary called "Scratch"? Its a great movie on turntablism... check it!
 

2Step Garage

macrumors newbie
Apr 19, 2002
24
0
Chicago IL
Ohhh man and bela fleck!?!?! Wicked.. hahaha.... has anyone seen bela fleck and the flecktones live? I have a video of them live at the Maryland Jazz festival, they are insaine. They have this drummer, who uses this tricked out drum machine that he wears, and he uses his fingers to keep beats its really a unique way to keep the groove, I think he calls himself "Future Man".. anyone know who im talkin about?
 

gopher

macrumors 65816
Mar 31, 2002
1,474
0
Maryland, USA
nice idea, except audio and video very poor

Qbert advertisement is all out of audio sync, and the video is not what Apple would publish. I sure hope someone gets rid of those blurry lines in the video before Apple publishes it for good.
 

MacSlut

macrumors 6502
Aug 12, 2002
250
3
Bar
They should get someone who is well known only to hip/cool/in the know kinda people. Someone who scores high as a search term and has had a lot of fan sites that have just launched. Someone not really talented or accomplished, just an "it" person. Someone with "I kiss all your base" appeal. I know just the person...how about Ellen Feiss?

"It was really good paper" - hehehe
 

MrMacMan

macrumors 604
Jul 4, 2001
7,002
11
1 Block away from NYC.
Now maybe.

They could lower prices, talk about sky high! :eek:
Common conversation, hey I want to get a new mac, okay I have like $1000, and guess what he can't get jack. Too darn Pricey .