- Apr 12, 2001
In an interview with Shoichi Ishida, the head of Sanyo Electric Co.'s young System Solution Development Center, Ishida mentions being more proactive in marketing their products. He mentions one specific Apple connection:
For example, when Apple Computer Inc. (AAPL) released its new iMac with a 15-inch liquid crystal flat display in 2002, Ishida saw the potential to improve its sound quality with a Sanyo amplifier. After the engineer showed a custom-made prototype of the amplifier to Apple, the U.S. company saw the potential as well, and a peripheral product sporting the better sound system will come to market soon, Ishida says.