Today's edition of USAToday has an interesting article talking about the iTunes/Pepsi song giveaway. The article mentions briefly that iTunes has revolutionized the idea of downloading music from illegal (Kazaa) to legal. It says that Pepsi expects a 10-20% redemption rate (does this take into account tilters?) on the caps. It says that Apple has NOT received a boost in sales yet since caps JUST NOW appeared in New York, and have yet to arrive in LA! Obligatory statement about bad marketing, and estimates that Apple should be at about 75 million at the one year anniversary. In the print edition of the newspaper, there is a graph of SoundScan reported downloads at the iTMS since January. The downloads have increased from about 1.5 million a week to about 2.0 million a week in late February. Apparently, this does not include the Pepsi caps meaning that the promo is a success and driving more 'normal' music download business Apple's way!