Variety says ITMS movie pricing holding up roll-out

balamw

Moderator
Original poster
Staff member
Aug 16, 2005
19,368
978
New England
Seen at /.

http://www.variety.com/VR1117945507.html

Apple CEO Steve Jobs, who has been personally involved in the talks, initially proposed selling all films at a flat price of $9.99 -- an offer the studios flatly rejected.

"We can't be put in a position where we lose the ability to price our most popular content higher than less popular stuff," said a studio exec close to the negotiations.
EDIT: The official MR thread is here: http://forums.macrumors.com/showthread.php?t=210157

B