Viawear to Launch Fashion-Oriented 'Tyia' Wearable Aimed at Women

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Shown off at CES for the first time this year, Viawear's Tyia is a wearable device that aims to bridge the gap between technology and fashion, much like the Apple Watch. Designed for women, the Tyia is a bracelet that focuses on delivering fully customizable notifications to let users keep tabs on messages, email, and social media accounts even when their iPhones are buried in purses and pockets.

According to Tyia's creators, the company's goal with the bracelet was to follow Apple's own lead and design something "absolutely gorgeous from the inside out" by focusing on the high-fashion jewelry aspect of the device.

Though it also includes a HealthKit-compatible accelerometer that measures metrics like steps taken, Tyia's true focus is on delivering notifications. It includes both a vibration engine and an RGB LED, both of which are highly customizable to allow users to create one-of-a-kind notifications for every app and situation.

The bracelet itself is available with gold or rhodium plating and inset with a semi-precious stone made of quartz, topaz, or another gemstone. In the first available versions, a quartz stone is fused to an 0.4mm sheet of mother-of-pearl, which serves as a light diffuser for the built-in LED. Internally, the Tyia has a 6-axis accelerometer and promises a 3-day battery life. It comes with a magnetic charger that snaps right into the bracelet to make charging a painless experience.

Tyia's notifications can be created with both custom colors and custom vibration strengths and patterns in the accompanying app, and variable vibration strength is one of the features that Viawear feels sets the bracelet apart from its competition. With different vibration strengths and patterns, an email might cause the bracelet to buzz slightly twice, while an emergency call could potentially be set to buzz much stronger for a longer period of time to let users know that it's urgent.

There's also an option to create notifications based on keywords, which is another unique feature that the Tyia boasts. For example, users can set a hashtag like #important or #emergency, and any tweet or message that includes that hashtag will set off a special notification that might flash red and white and vibrate strongly.

Because it's designed to serve as a wearable that's both fashionable and functional, the Tyia includes interchangeable straps. Though there are only leather straps included with version available for pre-order, Viawear plans to sell a range of different straps in multiple colors and materials. One band, for example, will feature Marsala, the wine-hued Pantone color of the year, while another will be constructed of a vegan material.

The company plans to develop an open API to allow third-party apps to take advantage of its fitness tracking capabilities, and it will collaborate with various designers for custom Tyia designs. Walter Chefitz, the company's Chief Creative Officer, has already worked to create a special diamond-encrusted Tyia with a green leather band, which he will sell on his Walt Adler jewelry site. In addition to collaborating with jewelery designers, Tyia also hopes to use its platform to help other fashion companies develop smart jewelry in the future.

Tyia is available for pre-order from the Viawear website at prices starting at $239. It will begin shipping out to buyers in the spring of 2015, which is also when the company plans to begin rolling it out to retail stores.

Article Link: Viawear to Launch Fashion-Oriented 'Tyia' Wearable Aimed at Women
 

saintforlife

macrumors 65816
Feb 25, 2011
1,028
320
Anybody get tired of the word 'wearable' yet? Seems like everything is a wearable these days and that's all companies want to make.
 
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ahbiteme

macrumors member
Feb 25, 2008
37
43
Sydney, Australia
Once again, the first thing I think when I see a new wearable is "ugly!". It was the same with the new Jawbones and also with the Apple Watch during the reveal.

But then they somehow seem to grow on me.
 

lincolntran

macrumors 6502a
Jan 18, 2010
843
471
Now that Apple direction is fashion oriented, soon everyone will be making fashion oriented products. You heard sammie?
 

kdarling

macrumors P6
Anybody get tired of the word 'wearable' yet? Seems like everything is a wearable these days and that's all companies want to make.
Better get used to it. It's only going to become more common :)

Speaking of which , I noticed this item got funded on indiegogo: a notifier ring.


Keeping your large smartphone hidden in a pocket or purse is the hot thing these days.
 

Analog Kid

macrumors 603
Mar 4, 2003
5,467
3,851
There's a color of the year?

My color vocabulary is pretty much limited to the 16 crayon box that I've generalized through the suffix "-ish". What Pantone calls "Marsala", I would call "redish".

I'm sure it makes me sound like a boor in the fashion wearables industry, but I've gotten by...
 

nzalog

macrumors 6502
Jul 25, 2012
274
2
Keeping your large smartphone hidden in a pocket or purse is the hot thing these days.
Christ... Well looks like with as much ****s I give about what's 'hot', I'll continue to use my cell phone the same way until the fad is over.
 

filmantopia

macrumors 6502a
Feb 5, 2010
690
1,718
Christ... Well looks like with as much ****s I give about what's 'hot', I'll continue to use my cell phone the same way until the fad is over.
Exactly. I'm still using my horse and carriage until this silly automobile fad ends.
 

qawsed27

macrumors member
Jul 10, 2008
31
0
Exactly. I'm still using my horse and carriage until this silly automobile fad ends.
If by "automobile" you meant "people attaching giant feathers to their arms and flapping wildly while running toward their destination," then your quip makes some sense.
 

filmantopia

macrumors 6502a
Feb 5, 2010
690
1,718
If by "automobile" you meant "people attaching giant feathers to their arms and flapping wildly while running toward their destination," then your quip makes some sense.
I believe wearable devices signify a permanent shift in the way we interact with text EDIT: I mean "tech". It won't always be just a box in your pocket.
 
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nzalog

macrumors 6502
Jul 25, 2012
274
2
I believe wearable devices signify a permanent shift in the way we interact with text. It won't always be just a box in your pocket.
You're right, but none of the junk devices that are out right now. A watch-phone is definitely the future but what do I care about a watch that relies on "a box in my pocket". I'll stick with just the box in my pocket and not charge another yet thing daily... either way, carry on and keep stimulating the economy.
 

CFreymarc

Suspended
Sep 4, 2009
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I believe wearable devices signify a permanent shift in the way we interact with text. It won't always be just a box in your pocket.
Very well said. Years ago, the term "Personal Area Network" / PAN was used to describe this. We are getting technology to a level where your smartphone becomes a hub to your wearable devices. IMO, the watch nor ring paradigm is the ideal solution.
 

caerulea

macrumors newbie
Sep 8, 2014
10
6
Canuckistan
"aimed at WOMEN"?

Why is this "fashionable" wearable device "aimed at women"? If they marketed it as "aimed at men" there would be an outcry from, well, pretty much everyone. I see nothing wrong with the simplicity and elegance of this that would define it as for-women-only...
:confused:

EDIT: Except for that cheesy diamond-encrusted one. That ain't elegant AT ALL.
 
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nzalog

macrumors 6502
Jul 25, 2012
274
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Very well said. Years ago, the term "Personal Area Network" / PAN was used to describe this. We are getting technology to a level where your smartphone becomes a hub to your wearable devices. IMO, the watch nor ring paradigm is the ideal solution.
Until you realize that your daily routine of charging 4 different devices and keeping track of them is not worth the trouble.
 

CFreymarc

Suspended
Sep 4, 2009
3,969
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Until you realize that your daily routine of charging 4 different devices and keeping track of them is not worth the trouble.
Speak for yourself. IMO, the charge lifetime is what will make or break these devices. Those that last the magic twelve hours between recharges have the keys to the kingdom.
 
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