Here's the link: http://www.businessweek.com/technology/content/mar2004/tc20040310_2724_tc056.htm The tone of the article seems to indicate to me that the author isn't a fan of Macs or Apple in general. The number of logical flaws in his article is staggering, and if my day at work is slow, I may come back and point some out. To say that Virgin is a successful marketer, but Dell and Wal-mart are not seems a bit disingenuous. In regards to the news bit, my main question would be: Is Virgin popular with young people? I've always been favorable predisposed to them, because I liked the cola (which flopped), the MegaStores and the airline is nice. I always attributed that to my strong anglophilia. Does the average american have any idea what Virgin is, and will they be able to hear the word "Virgin" without snickering? And using the .WMA standard. What's that about? Is it any good? Really, I don't know.