Much better if they keep the price while reducing costs So the iPhone Plus should also responsible for the entire iPad-line decline? .... I dont think are related. So you disqualifies yourself as you admit you are not an iPad (whichever size) user, there are iPad specific users that prefer having something smaller, as Pilots (you cant run Jeppepsen Flite Deck on an iPhone, or Garmin Pilot, you need an flull fledged iPad, otherwise the FAA disqualifies you) they preffer lighter/smaller. This is my own personal prediction about:, at sometime Apple will launch the iPad Pro mini, at 8" but having exactly the same prize and features as the 10" iPad Pro, sharing all the same features including pricing tiers everything except size and weight.. [insert Tim Cook voice ] Amazing... [/insert Tim Cook's voice].