Thought I'd share my decision process. Coming from an iPhone 4 which feels really slow at this point. I was disappointed that there was no 802.11ac. I was really expecting that given that it is available on the MB Airs. But, it is what it is... So I'm planning to wait a couple of weeks or so for professional and personal reviews -- want to find out especially about RF performance and also what the experts recommend. I really like the colors of the 5c and I like that it has a black front (great for viewing videos and for contrast), and it looks like it might be more resistant to scratches without a case. Even though Apple sells a case now for the 5s, I think putting it in a case sort of defeats the purpose. I'm not sure why they even bothered with a case for the 5c. And it's aesthetically poor because you can see some (but not all) of the lettering on the back through the holes of the case. Not sure how that got through the review process at Apple. I also want to wait to see the phones in person and hold them to see how they feel in the hand. In summary - Check reviews by professionals/experts over the couple of weeks following Sept 20. - Check out the phones in the store. - Read macrumors to see what the brave early adopters have to say.