After I went to the Apple store to add a line to get my girlfriend an iPhone 4 I stopped by the AT&T store in the same mall to have them arrange my family plan as apple was kind of limited as to what they could do. not a single customer in there but about 10 employees all standing around hanging out ALL playing with their iPhone 4's. Only reason I ask as I know stock was extremely limited at AT&T stores and I know Best Buy werent allowing their employees to purchase phones day 1. I know even the Apple employee that activated our phone said he wasn't allowed to purchase one today. Not that I really care. But I bet some people that got screwed by AT&T today and couldnt get their phone do.